Responsibilities

• Product Marketing Data Coordination
• Develop and maintain business processes for marketing data development.
• Develop and implement enterprise strategies for digital marketing to achieve the evolving corporate vision
• Coordinate expanding requirements within the Marketing Data Development (MDD) process.
• Oversee resources responsible for data population, quality control, and accuracy, including direct responsibility for enhancing data health.
• Define and structure the role of marketing data within the product line addition and product launch processes.
• Marketing Data Analysis
• Benchmark internal and external data sources to support targeted data delivery (Hubbell, Partners, Competitors), identifying data gaps, opportunities, improvements, and tactical actions.
• Analyze channel partner data to identify influence points, enhance collaboration, and improve business processes.
• Serve as an expert in data extraction from internal systems (STEP/PIM) and external partner portals, recommending enhancements that support sales growth.
• Identify root causes of data issues and develop corrective strategies and long‑term, sustainable solutions.
• Establish key performance measures to evaluate and guide data management activities.
• Marketing Data Enhancement & Optimization
• Conduct analytical reviews to strengthen marketing content, digital assets, and product data quality.
• Develop solutions that improve the creation, management, and governance of product attributes.
• Enhance product representation across all channels (OHW, eStore, Channel Partners, STEP, IDEA).
• Support the development of tactics aimed at product promotion, digital visibility, and sales enablement.
• Marketing Data Product Development
• Lead spec sheet development, updates, and execution across product lines.
• Coordinate pricing alignment with business partners and the eStore to ensure accuracy and consistency.