Responsibilities

• Collect, analyze, and interpret marketing and customer data across campaigns, channels, and lifecycle stages — building and maintaining dashboards, recurring performance reports, and ad hoc analyses related to customer behavior, engagement, and conversion.
• Own campaign and journey performance analysis, including post-campaign reporting, and monitor key marketing and customer engagement metrics, identifying trends and opportunities.
• Drive web and digital analytics efforts, including data from tools such as GA4, tag validation, event tracking review, and lifecycle-related measurement documentation within established analytics frameworks, measurement plans, and attribution or funnel models
• Run testing and experimentation analysis related to targeting, messaging, or journey optimization.
• Own the development, maintenance, and documentation of customer segments, aligned to lifecycle stages such as acquisition, onboarding, engagement, retention, and re-engagement.
• Analyze customer behavior, engagement signals, and attributes to refine segmentation and lifecycle groupings, and evaluate segment performance and engagement outcomes across channels.
• Lead the creation and maintenance of customer profile attributes, including behavioral, transactional, and engagement data; validate and document customer attributes and profile elements across CRM, marketing platforms, and analytics tools.
• Identify gaps, inconsistencies, or opportunities within customer data that impact segmentation and targeting.
• Partner with marketing teammates and IT, analytics, and platform teams to understand reporting needs and ensure customer data availability and accuracy.
• Translate data into clear, practical insights that inform marketing decisions.

Requirements

• Bachelor’s degree in Marketing, Analytics, Business, Information Systems, or a related field.
• 2 years of experience in marketing analytics, data analysis, customer data, or related work.
• Exposure to CRM, marketing automation, or customer data platforms (e.g., Braze, Salesforce, HubSpot, CDP tools).
• Experience with data visualization tools (e.g., Tableau, Looker, DOMO).
• Familiarity with customer journeys, personalization, or lifecycle marketing concepts.
• Retail, ecommerce, or customer focused business experience.
• Foundational understanding of customer data, segmentation, and lifecycle or funnel concepts.
• Experience or exposure to analytics and reporting tools (e.g., GA4, GTM, Excel).
• Ability to analyze customer and campaign data and summarize insights clearly.
• Strong attention to detail when working with customer attributes, segments, and metrics.

Benefits

• Excellent Benefits including medical, vision, dental, PTO, 401k, etc.
• Career Progression with a high growth.
• Modern office space in the heart of downtown Tucson.
• On-site Fitness Gym and Bike Share.
• Employee Game Room and Lounge.
• Free Unlimited Wash Club Membership.