Responsibilities

• Develop, optimize, and maintain complex SQL queries across large-scale enterprise data environments to extract, validate, integrate, and analyze customer, transaction, and engagement data.
• Identify trends, opportunities, and performance drivers by translating complex datasets into meaningful business insights.
• Support strategic decision-making through proactive analysis and data storytelling.
• Design, maintain, and enhance Tableau dashboards and reporting solutions that track KPI like sales lift, transaction volume, conversion rates, customer engagement, and journey performance.
• Monitor reporting accuracy and troubleshoot data or dashboard issues as needed.
• Identify opportunities to automate recurring reporting processes and streamline the delivery of insights to business partners, leadership, and stakeholders.
• Improve efficiency by implementing scalable reporting and analytics solutions.
• Create and manage campaign tracking parameters, including UTMs and Smartlinks, to ensure accurate performance measurement and attribution across marketing initiatives.
• Partner with marketing teams to establish consistent reporting frameworks and measurement standards.
• Collaborate with business leaders to design, execute, and evaluate A/B and multivariate tests across marketing channels.
• Apply statistical methodologies to assess performance, identify key drivers of customer behavior, and recommend optimization strategies that improve engagement, loyalty, and revenue outcomes.
• Promote data integrity through adherence to data governance standards, documentation practices, and compliance requirements.
• Support ongoing efforts to improve data quality, accessibility, and analytical consistency across the organization.

Requirements

• Advanced SQL proficiency with demonstrated experience querying, analyzing, and integrating large-scale datasets from multiple sources.
• Experience optimizing query performance and developing scalable analytical solutions.
• Hands-on experience with Tableau, Databricks, Power BI, or similar business intelligence and analytics platforms.
• Experience designing, implementing, and analyzing A/B and multivariate testing programs.
• Strong understanding of audience segmentation, statistical significance, test measurement, and performance evaluation.
• Ability to translate analytical findings into practical business recommendations.
• Proficiency with digital analytics and customer insights platforms such as Google Analytics, Amplitude, CRM systems, or comparable technologies.
• Understanding of customer lifecycle, loyalty, CRM, and omnichannel marketing measurement practices.
• Strong ability to communicate complex analytical concepts to both technical and non-technical audiences.
• Skilled at presenting insights through compelling data visualizations and business-focused storytelling.
• Proven ability to collaborate effectively with cross-functional teams and stakeholders.
• 3–5 years of experience in data analytics, business intelligence, marketing analytics, CRM analytics, loyalty programs, or omnichannel marketing.
• Bachelor's degree in Analytics, Data Science, Marketing, Statistics, Business, or a related field.
• Experience working within customer-focused, retail, loyalty, or digital marketing environments is preferred.

Preferred

• Experience working within customer-focused, retail, loyalty, or digital marketing environments is preferred.

Benefits

• Competitive compensation
• Comprehensive insurance options
• Matching contributions through the 401(k) plan and the share purchase plan
• Paid time off for vacation, holidays, and sick time
• Paid parental leave
• Learning opportunities and tuition assistance
• Wellness and Well-being programs