Responsibilities

• Maintain and manage CRM data integrity, ensuring inbound and outbound contact data is clean and accurate.
• Build, schedule, and deploy automated, trigger-based omni-channel marketing campaigns.
• Monitor CRM activity and performance, generating dashboards and reports to evaluate ROI and campaign effectiveness.
• Collaborate with sales teams to optimize CRM usage for lead management, follow-up, and client retention.
• Design and implement workflows and business rules to streamline sales and marketing processes.
• Identify opportunities for CRM enhancements and integrations with related systems.
• Support regular content uploads, including branded messaging and follow-up sequences for originators.
• Serve as the primary contact for CRM-related communications and campaign initiatives.
• Provide user support and CRM training to increase adoption across teams.
• Partner with marketing leadership to define CRM campaign strategies and customer segmentation.

Requirements

• 2+ years of experience in CRM management, marketing automation, or digital marketing operations
• Proficient with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Total Expert, or similar)
• Solid understanding of campaign execution, lead nurturing workflows, segmentation strategies, and data hygiene practices
• Demonstrated ability to build dashboards and reports to track campaign performance, engagement metrics, and conversion rates
• Experience managing CRM integrations and supporting cross-platform data flows (e.g., between LOS, POS, or analytics tools)
• Strong attention to detail with excellent organizational and time-management skills
• Collaborative team player with effective written and verbal communication skills
• Ability to manage multiple projects in a fast-paced environment with competing deadlines
• Experience executing omni-channel campaigns (email, SMS, landing pages, etc.)
• Working knowledge of digital marketing compliance, including CAN-SPAM, TCPA, and data privacy best practices

Preferred

• Proficient with Salesforce, HubSpot, Total Expert, or similar (as part of platforms experience)
• Collaboration across marketing, sales, and technology teams

Benefits

• Total Rewards program
• Benefits and Total Rewards