Marketing Coordinator at Victorian Senior Care | Edenton, NC | $35K/yr – $40K/yr

Victorian Senior Care

Marketing Coordinator

Edenton, NC (On-site)

$35K/yr – $40K/yrMid Level8+ years expPart time

Posted 3 weeks ago

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Job Summary

Own the local marketing and admissions funnel for a senior care community, driving from plan and PR through lead gen, tours, move-ins, and censusReporting to ED, you will run focus groups, materials, referrals, and website follow-ups to keep census flowing.

Marketing and PR: Own the marketing plan, materials, events, and community PR to drive leads.
Lead generation to conversion: Build models, generate tours, and follow up leads to tours.
Admissions funnel and census: Manage pre-admission, move-ins, satisfaction surveys, and weekly reporting to ED.

Job Description

Responsibilities

Develop and oversee marketing plan, public relations' programs and all promotional tools required to successfully operate Victorian Senior Care and to maintain community census.
Establish models, generate and conduct tours; convert leads to tours.
Follow up generated leads in person, by telephone and by mail; convert to tours.
Document number of leads, tours and move-ins on a weekly basis; report to ED/Administrator at community and corporate office.
Track success of lead generation sources, follow-ups and move-ins.
Set and track goals for daily call backs to prospective residents, influential contacts and others with interest in the facility.
Conduct pre-admission assessment as part of admission process.
Admit move-ins and follow up on them with satisfaction surveys.
Develop and procure business cards, letterhead and all marketing materials; monitor inventory to ensure adequate supply.
Develop and maintain a referral list and make calls on referrals.

Requirements

Must have a High School Diploma or GED; however, some college is preferred.
Must possess proven skills in sales, written and verbal communication, organization and evaluation.
Must have the ability and willingness to perform cold calls and telephone sales calls.
Must possess good computer skills with emphasis on working in spreadsheets.
Must be goal oriented and competitive.
Must secure two-step tuberculin skin test (first test prior to hire and second test within two weeks of first test).
Must have no substantiated findings on the NC Personnel Registry or Health Care Program.
Must have clear SBI and DMV records and maintain this status during period of employment.
Must have a valid NC Driver's License.
Must have had at least 8 years of driving experience, as this is a requirement of company's liability insurance carrier.

Victorian Senior Care

Our history begins in 1958 when Cap and Mabel Burrow began operating the county home in Randolph County. The Burrows moved into the county home with their children and the people living in the home quickly became part of the family as the Burrows and their children lived, played, shared meals and worked alongside the residents. Today we remain a family owned and operated agency, committed to serving people for over 50 years.At Victorian Senior Care we believe in quality and comprehensive care, family involvement, community outreach and staff development. Superior care and compassionate staff are at the core of who we are and what we do.

Founded in 2017

102 employees (2 in marketing)

www.victorianseniorcare.com