Responsibilities

• Create assets for all marketing channels: website, email, SMS, social, digital marketing, and in-store materials.
• Build and maintain a monthly content calendar aligned to promotions, product launches, Garden Club milestones, and seasonal moments.
• Deploy content across paid, owned, earned, and shared channels in coordination with the Head of Marketing.
• Write captions and copy that sound unmistakably Sweetleaves on every platform.
• Manage community across platforms — respond to reviews, comments, DMs, and tags promptly and on-brand.
• Build and maintain the social presence and content library for the CPG brand.
• Create and schedule content that reflects the brand’s distinct identity.
• Support product launches, promotions, and partnerships specific to the brand.
• Lead email and SMS campaigns end-to-end: generate topics, produce sends in outreach platform.
• Build and deploy weekly emails, including copy, design, and reporting.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• 1–3 years of experience in digital marketing or a related role
• Familiarity with digital marketing channels (social media, email, paid ads, SEO)
• 1-3 years of experience with AI tools. (e.x. ChatGBT, Claude)
• Experience with marketing tools such as Google Analytics, email platforms (e.g. Alpine IQ), and social media management tools
• Knowledge of Excel and other data analysis tools (e.g. Power BI)
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Must be 21+ and able to meet any background-check requirements for Minnesota cannabis employment

Preferred

• Hands-on design ability in Canva (or similar); comfort with photo and video basics
• 1–3 years in marketing, content, social media, or a related role — agency, retail, CPG, or hospitality experience is a plus
• A genuine interest in cannabis and a commitment to compliant, responsible marketing
• Strong writing and copy skills, with an eye for tone and brand voice
• Experience running email/SMS campaigns; familiarity with Alpine IQ or a comparable platform is a plus

Benefits

• Health Benefits
• Paid Time Off
• Employee Discount