Responsibilities

• Social Media Strategy: Develop and implement social media strategies to holistically market the YMCA.
• Website Management: Maintain and update the YMCA website under the direction of the Development & Marketing Director.
• Data Analysis: Monitor and analyze website and social media data for engagement, trends, and actionable insights.
• YMCA Brand Standards: Utilize and adapt to YMCA brand standards to create graphics, brochures, and other materials that align with Y branding guidelines.
• Campaign Development: Execute creative strategies for traditional and digital marketing campaigns, utilizing metrics.
• Event Calendar Management: Maintain a calendar of events and coordinate the marketing timeline to ensure timely promotions.
• Photography & Videography: Capture photos and videos for marketing purposes as needed.
• Internal & External Promotion Management: Design and manage internal and external promotional materials to enhance member, program participant, and donor engagement and awareness.
• Collaboration with Directors: Work closely with program directors to gather content and ensure consistent, quality marketing across all platforms.
• Newsletter Design: Create and distribute monthly program-specific newsletters to engage members and promote events.

Requirements

• 2-4 years of experience in marketing, communications, or a related field preferred.
• Bachelor’s degree in marketing, communications, or a related discipline preferred.
• Must be able to manage multiple platforms, such as; website management, Adobe Creative Suite, Canva, CRM systems, and other relevant tools.
• Must be detail-oriented and organized, with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Ability to work with multiple departments and teams to market specific programming in alignment with the YMCA’s overall mission and vision.
• Proficiency in social media platforms, website management, and digital marketing tools.
• Strong analytical skills to assess performance metrics and adjust marketing strategies as needed.
• Exceptional written and verbal communication skills.
• Experience with graphic design, photography, and video production preferred.

Preferred

• Experience with graphic design, photography, and video production preferred.
• Bachelor’s degree in marketing, communications, or a related discipline preferred.
• 2-4 years of experience in marketing, communications, or a related field preferred.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life and LTD Insurance
• Paid Vacation, sick, and flex days
• Paid Holidays
• 403(b) and 401(a)
• Free YMCA membership
• Discount on YMCA programs and merchandise