Responsibilities

• Develop, implement, and manage digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and other paid media channels to maximize reach and ROI.
• Conduct keyword research and utilize SEO tools to enhance website visibility and organic search rankings through effective SEO strategies.
• Oversee content creation for blogs, social media posts, email marketing campaigns, and website updates, ensuring consistent brand messaging.
• Manage website content using content management systems like WordPress and optimize site performance with technical skills in HTML, CSS, and website management tools.
• Analyze web analytics reports using Google Analytics, Google Tag Manager, and other web analytics tools to measure campaign effectiveness and inform future strategies.
• Coordinate social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter to boost engagement and follower growth.
• Support marketing automation efforts by setting up email marketing workflows and tracking campaign performance through detailed reporting.
• Collaborate with cross-functional teams to ensure cohesive branding across all digital channels while maintaining a keen eye for conversion optimization techniques.

Requirements

• Proven experience with digital marketing tools including SEO tools, Google Ads (AdWords), Google Analytics, Google Tag Manager, and social media advertising platforms.
• Strong technical proficiency in website management systems such as WordPress; knowledge of HTML, CSS, and content management systems is essential.
• Demonstrated ability in content creation with skills in Adobe Photoshop and Adobe Creative Suite for graphic design purposes.
• Familiarity with SEM (Search Engine Marketing), paid search marketing, performance marketing, and web analytics reporting.
• Experience managing paid advertising campaigns across multiple channels with a focus on ROI-driven results.
• Excellent understanding of social media management strategies for B2B (business-to-business) marketing environments.
• Ability to analyze data using analytics platforms to optimize campaigns and improve overall marketing performance.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.