Marketing Coordinator

Marketing Coordinator - Social Media

Kansas, USA (Unknown)

Salary Not AvailableEntry Level1+ years expFull time

Posted 5 months ago

Job Summary

Drive social media strategy, daily engagement, and brand voice for Prairie Band Casino & Resort across platforms while using analytics to inform posting and digital updates.

Own and coordinate company social media accounts and brand messaging.
Minimum 1 year experience in marketing and social media for brands.
Strong analytics to drive posting strategy and digital updates.

Job Description

Responsibilities

Develops and coordinates company social media accounts. Responsible for developing brand messaging on social and digital platforms consistent with department strategy and goals.
Provides analytics for all social engaged sites, including Prairie Band Casino & Resort’s and Firekeepers’ website, as directed.
Responsible for all website and digital updates.
Maintains daily interaction with all social mediums.
ESSENTIAL DUTIES AND RESPONSIBILITES:
Responsible for maintaining brand voice on social media accounts while conversing with our customer base, moderating conversation and driving traffic to our website.
Reviews and compares current social media applications for potential new marketing avenues for Prairie Band Casino & Resort in relationship to other brands and competitors
Responsible for compiling monthly reports; using analytics and insights to drive posting strategy on social media accounts and website analysis
Manage and interact with each social media account on a daily basis to keep customer communities engaged
Communicates promotional plans, and other marketing initiatives regularly through social media accounts
Develops messages specific to company business goals
Build positive relationships with customers by engaging audiences with creative, timely messaging
Develops digital assets for all social mediums, websites, and digital displays
Lead efforts to capture new audiences, invite friends, create groups, create forums, edit and distribute new video, audio and photography footage of brand marketing activities for placement on blogs, social networking sites, search engines, and creation of pod-casts/vodcast’s etc.
Monitor the organization’s social media image through all outlets
Writes copy for the casino’s website and other various publications
Assists with the creation and distribution of property media releases
Adheres to regulatory, departmental, and company policies in an ethical manner and encourages others to do the same
Performs as a back-up to the Marketing Coordinator-Advertising
Other duties as assigned

Requirements

Bachelor’s degree in marketing, graphics design, business or related degree
Minimum 1 year experience in marketing and social media representing brands and running integrated marketing programs within social media communities
Minimum 1 year experience with Google and Facebook ad placement
Must be comfortable making on air and video appearance representing Prairie Band Casino & Resort
Excellent interpersonal, organizational and computer skills; can create and edit documents in PowerPoint, Word and Excel
Good communication (verbal and written) and organizational skills
Ability to be present for work schedule including, nights, weekends, holidays and extended hours when required
Professional appearance as outlined in the Prairie Band Casino & Resort Team Member Handbook
A record of satisfactory performance and reliability in all prior and current employment
Physically mobile with reasonable accommodations
Must be able to maneuver to all areas of the casino
Exert force and/or lifts or carries objects weighing up to 40 pounds occasionally
Must have a sense of urgency and keep up with fast paced business practices
Operate in mentally and physically stressful situations while maintaining organization and meeting deadlines
Must be able to respond to visual and aural cues
Must be able to bend, stoop, reach, kneel and grip items when necessary
Must be able to work in areas containing high noise levels and secondary smoke
Must be able to respond calmly and make rational decisions when handling guest demands in a fast paced environment
Must be able to read, write, and understand English

Benefits

Prairie Band Casino & Resort offers an attractive benefits package including medical (casino pays over 70% of premiums), Dental (casino pays 79% of premiums), and Vision.
Prairie Band also pays 100% of short-term and long-term disability and life insurance of $15,000 for all Team Members.
There is a 50% employer match up to 6% on our 401(k), a profit-sharing bonus paid out multiple times a year when financial goals are met, double pay on holidays, 25¢ off per gallon of gas at our gas station, and a generous Paid Time Off policy where you can earn up to 18 days in your first year of employment!

Prairie Band Casino & Resort

Owned by the Prairie Band Potawatomi Nation, the Prairie Band Casino & Resort is located just 15 minutes north of Topeka, Kansas.Your gaming experience has endless possibilities. You can feel the rush of winning on our spacious gaming floor featuring over 1,200 slots and more than 30 table games and a state-of-the-art Bingo Hall. Whatever your game is, it’s more exciting at Prairie Band.Tempt your palate with a delicious meal from one of three great restaurants! The Longhouse Buffet serves all your buffet favorites daily for breakfast, lunch or dinner. At the Three Fires Steakhouse & Bar, you’ll find a terrific selection of steaks, chops, seafood, pasta, and an incredible dessert menu. Stop by the Buffalo Grill for a quick bite to eat.Adjoining the facility is a 297-room hotel with a beautiful courtyard and two relaxing hot tubs. Fully equipped state-of-the-art convention center which includes 1,000, 4,000, 8,000 or 12,000 square feet meeting rooms available with full catering and banquet facilities.

Founded in 1998

Mayetta, Kansas, USA

339 employees (49 in marketing)

www.prairieband.com