Responsibilities

• Support development and execution of advertising plans to deliver campaigns aligned to department and program objectives; escalate issues as needed
• Champion NYULHs mission and vision, as well as department and program objectives, seeking to communicate it clearly and creatively to a diverse audience through strategic advertising efforts
• Support development of advertising materials based on departmental and program strategic priorities, emphasizing patient-centered care and digital innovation
• Identify current market trends in competitive advertising that can be translated into actionable recommendations and strategic plans that align with growth targets and priorities for patients, leads, stakeholders, and communities
• Work on novel, program level advertising campaigns, enhance current campaigns, and evaluate outcomes; make strategic adjustments to optimize outcomes as needed
• Infuse data-driven insights into advertising campaigns and assess their effectiveness, including key performance indicators such as brand reputation, conversions (i.e., appointments) for patients & leads, physician referrals, and customer lifetime value
• Support the development and maintenance of the Advertising teams master creative rotation
• Incorporate insights from advertising campaign outcomes and results to continuously improve future campaigns
• Participate in brainstorming sessions with the Advertising team to cultivate ideas for new advertising campaign concepts, including content and design elements
• Support the Advertising team on design of advertising campaigns requiring promotion via paid channels

Requirements

• Bachelor's degree (or equivalent) in marketing, advertising, or related field
• 1 year of marketing and advertising experience
• Exposure to project management, communication tools, and data analysis
• Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
• Strong analytical skills, with the ability to apply and communicate data-driven insights
• Creative instincts and willingness to test-and-learn
• Working knowledge of current advertising trends and best practices
• Excellent written and verbal communication skills

Preferred

• Marketing or advertising experience at an advertising agency or at a healthcare organization working with an ad agency