Responsibilities

• Planning, building, and executing all email campaigns in Klaviyo, including automated flows designed to grow sales and deepen customer relationships
• Managing and growing social media across all platforms, using AI and analytics to stay ahead of ever-changing algorithms, inform content strategy, build followers, and drive engagement
• Collaborating with the President on the rollout of annual promotions and holiday campaigns
• Planning and ordering in-store promotional materials: signage, decals, postcards, and stationery
• Managing business profiles on Google Business, Yelp, Apple Maps, and responding to customer reviews
• Managing key B2B partner relationships (Anthropologie, Williams-Sonoma, etc.) and wholesale platforms (Faire, Preignold)
• Owning the digital asset library and coordinating product and lifestyle photo shoots with the house photographer
• Identifying and securing co-op marketing funds from vendor brands (Matouk, Sferra, Abyss, Celso de Lemos, etc.)
• Developing editorial content: blog posts, gift guides, style guides, and educational pieces, leveraging AI to accelerate drafting while maintaining authentic brand voice
• Collecting and repurposing customer testimonials and user-generated content