Responsibilities

• oversees marketing, promotion, and publicity functions for a college, division, or the University under minimal supervision. Creates and implements marketing strategies using advertising, media, direct mail, etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development.
• Utilizes current and emerging digital tools to strengthen the initiatives of Strategic Communications as the division advances the mission of The University of Alabama.
• Prioritizes recruitment and communications efforts for graduate degree programs by leveraging the University CRM tools, email marketing, digital platforms, and project management software.
• Utilizes strategic communication campaigns to increase yield of domestic and international recruitment efforts from a body of highly qualified enrolled students with various backgrounds and experiences and supports their ongoing success.

Requirements

• Bachelor's degree and four (4) years of marketing, public relations, communications, or advertising experience; OR master's degree and two (2) years of marketing, public relations, communications, or advertising experience
• Additional Required Department Minimum Qualifications: Experience creating and executing email marketing, digital advertising campaigns and campaign reporting

Preferred

• Experience with Slate CRM
• Google Analytics certified
• Experience providing art direction to designers and photographers
• Experience executing digital marketing and email campaigns
• Experience buying and placing advertising
• Experience writing for marketing campaigns
• Experience creating reports with MS Excel
• Experience creating reports with data visualization tools