Marketing Coordinator I - 530111

Tuscaloosa, AL (On-site)

$44K/yr – $55K/yrEntry Level1+ years expFull time

Posted 1 day ago

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Job Summary

Owns planning and execution of department marketing, events, and digital presence, coordinating materials, budgeting, and stakeholder collaboration.

  • Lead marketing strategies and event planning
  • Oversee digital platforms and social channels
  • Coordinate cross-functional collaboration and budgeting

Job Description

Responsibilities

  • Oversees marketing, promotion, and publicity functions for a department, college, or division under general supervision.
  • Creates and implements marketing strategies using advertising, media, direct mail, etc.
  • Coordinates production of materials specified in marketing plans and calendars.
  • Consults with product and/or program development.
  • Regularly reviews locations to ensure all signage is up to date and in good shape.
  • Evaluates operations for additional directional and instructional signage.
  • Monitors social media pages for feedback and questions to relay to the appropriate manager.
  • Assists the Marketing Coordinator III in the upkeep of the University Dining Services and Action Cards websites and other digital platforms.
  • Assists in the planning and execution of various University Dining Services and Action Card events.
  • Develops comprehensive event plans, follows the designated budget, and ensures metrics are in place to measure the event's success.

Requirements

  • Bachelor's degree and some marketing, public relations, communications, or advertising experience.
  • Must have valid U.S. driver's license.
  • Must be at least 19 years of age at time of hire and have an acceptable Motor Vehicle Report that is in compliance with University policies.
  • Applicants under the age of 21 will have some driving restrictions.
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The University of Alabama

The University of Alabama is a student-centered research university and an academic community committed to enhancing the quality of life for all through breakthrough research. Founded in 1831 as Alabama's first public college, The University of Alabama is dedicated to excellence in teaching, research and service. Our campus is a creative environment where students and scholars are equipped to become their best. Taught by leading faculty in their fields, our students make a positive impact in the community, the state and the world. UA’s history of success sets an expectation of greatness for the future. That is an expectation we will deliver. The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy, age, genetic or family medical history information, disability, protected veteran status, or any other legally protected basis, and will not be discriminated against because of their protected status. Applicants to and employees of this institution are protected under Federal law from discrimination on several bases.

Tuscaloosa, Alabama, USA
13K employees (632 in marketing)

Traffic Signals

Monthly Visitors
2M
Monthly Google Ads Budget
$24.3K
Traffic Source Mix
Search
44.6%
Direct
47.2%
Referral
6.9%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~13.2K

Marketing Team

Marketing Team Size
417 (3% of company)
Median Career Experience
8.5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$10.6M
Last Raise
$2.3M
Grant, 2 years ago

Funding History

  • May 2024
    Grant
  • Oct 2022
    Grant • $2.3M
  • Jun 2022
    Grant • $25K

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