Marketing Coordinator - Hospitality

New York City, NY (On-site)

$60K/yr – $75K/yrEntry Level2+ years expFull time

Posted 8 days ago

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Job Summary

Own local partnerships and activations end to end, driving traffic and sales through hyper-local partnerships, events, campaigns, and social/email outreach while collaborating with internal teams and tracking performance.

  • Lead local partnership sourcing, planning, and measurement
  • Leverage insights from research and market knowledge to shape regional marketing approaches

Job Description

Responsibilities

  • Identify and establish partnerships with local businesses, organizations, and events to drive traffic and sales.
  • Plan, schedule, and track local offerings and partnerships.
  • Seek out and evaluate hyper-local advertising opportunities.
  • Represent the brand at local events or meetings when needed.
  • Maintain a log of all partnership contacts, activations, and performance metrics.
  • Collaborate with internal teams to support marketing campaigns and initiatives.
  • Conduct research on industry trends, target audience preferences, and competitor activities to gather insights that inform marketing strategies.
  • Assist with managing and maintaining the company's social media profiles, engage with followers, and schedule posts to increase brand visibility and engagement.
  • Support email marketing campaigns by preparing and sending marketing emails, tracking performance metrics, and maintaining email lists.
  • Contribute to maintaining a consistent brand identity by adhering to brand guidelines and assisting with design tasks.

Requirements

  • 2+ years of experience in hospitality, field marketing, community outreach, partnerships, or related roles
  • Strong local market knowledge and connections are a major plus
  • Excellent communication and relationship-building skills
  • Self-starter with the ability to work independently and manage time effectively
  • Comfortable working in a fast-paced, target-driven environment
  • Familiarity with promo tracking and basic marketing metrics
  • Advanced knowledge of Microsoft Office Suite
  • Ability to create & execute marketing and business plans tailored to numerous territories.
  • Ability to travel up independently across the Tri-State

Preferred

  • Bilingual in Mandarin
  • Experience working within the Hospitality industry, small businesses, non-profits, or community groups
  • Previous work in event-based marketing or regional activations
  • Experience using Meta, Google, Canva, and basic CRM tools

Benefits

  • 401(k)
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance
Vertex Hospitality Group logo

Vertex Hospitality Group

Vertex Hospitality was founded in 2016. The Managing Partners of multiple restaurant brands saw the opportunity to build an infrastructure to support the needs of building a growing national restaurant franchise organization. Vertex has since become a powerhouse in the industry.What sets Vertex apart is its dynamic team—a fusion of exceptional talent and seasoned entrepreneurs, all with a remarkable history of triumphs in the realm of restaurant openings and management. Each member of our team is a specialist in a distinct facet of foodservice operations, collectively forming an unbeatable force in the hospitality landscape.Presently, our team proudly oversees and supports three distinctive restaurant brands: Hook & Reel Cajun Seafood & Bar (hookreel.com), KPOT Hot Pot & Korean BBQ (thekpot.com), and Kinya Ramen (kinya.us). The success story of Hook & Reel is nothing short of phenomenal, boasting a staggering 70+ locations nationwide. KPOT is on a rapid ascent, set to surpass 100 locations by the close of 2024. Meanwhile, Kinya Ramen, our latest culinary venture, has already unfurled its charm with 9 operational units and numerous more poised for imminent launch.In the exciting realm of Vertex Hospitality, we're not just building restaurants; we're crafting experiences, breaking boundaries, and setting the stage for an unparalleled journey in the world of gastronomy. Join us as we redefine the art of hospitality, one thriving concept at a time.

Queens, New York, USA
50 employees (7 in marketing)

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
34.4%
Direct
42.5%
Referral
5.5%
Social
16.1%
Paid
1.4%

Headcount Trend

Current headcount: ~50

Marketing Team

Marketing Team Size
6 (12% of company)
Median Career Experience
5 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
1