Responsibilities

• INTERNAL PLANNING
• Collaborate with management in the development of marketing campaigns based on quarterly Company sales & product launch goals.
• Support event presence in partnership with neighboring "The Grove" private venue activities.
• Manage external vendor relationships with web agency, graphic designers, e-commerce platform providers, advertisers and other marketing support partners.
• Oversee, manage & create marketing budget based on existing expense history.
• Report to management on activities b-weekly.
• LOCAL EXECUTION
• Manage and maintain list of local business partners i.e. restaurant/bars, salons, galleries etc. to disseminate local promotional materials in collaboration with retail team.
• Leverage and build upon retail loyalty program benefits and contacts.
• Establish, execute and own social media content calendar.

Requirements

• Strong written and verbal communication skills.
• Excellent organizational and project management abilities.
• Creative mindset with strong attention to detail.
• Ability to prioritize multiple deadlines in a fast-paced environment.
• Professional interpersonal skills and ability to collaborate across departments.
• Self-motivated with the ability to work independently.
• Microsoft Office Suite (Word, Excel, PowerPoint).
• Google Workspace
• Canva and/or Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Social media management platforms

Preferred

• 2–4 years of marketing or communications experience preferred.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Experience in retail, cannabis, or consumer packaged goods (CPG).
• Knowledge of Massachusetts Cannabis Control Commission (CCC) marketing and advertising regulations.
• Experience developing compliant promotional materials for regulated industries.