Marketing Coordinator

Malden, MA (On-site)

$60K/yr – $70K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and optimize Halco’s digital lead engine across paid search, email, and content, while coordinating events and on-brand marketing materials to drive qualified leads and brand touchpoints.

  • Digital Marketing & Lead Generation: Own Google Ads performance, track web traffic and conversions, and drive lead magnets and landing pages.
  • Email Marketing & Content: Manage Mailchimp campaigns, grow subscribers, and repurpose content across channels.
  • Events & Community Engagement: Plan and execute home shows, sponsorships, and events aligned with growth goals.

Job Description

Responsibilities

  • Digital Marketing & Lead Generation - Manage and monitor Google Ads campaigns and performance.
  • Track website traffic, lead generation, and campaign analytics.
  • Coordinate website updates, blog content, and landing pages.
  • Identify opportunities to improve online visibility and lead conversion.
  • Assist with development of lead magnets, guides, and customer resources.
  • Email Marketing & Content - Manage email marketing campaigns through Mailchimp.
  • Monitor subscriber growth and engagement metrics.
  • Create and distribute newsletters, announcements, and promotional campaigns.
  • Repurpose project content, blogs, and customer success stories across marketing channels.
  • Social Media Management - Develop and maintain a social media content calendar.

Requirements

  • 2+ years of marketing, communications, event coordination, or project management experience.
  • Strong written and verbal communication skills.
  • Excellent organizational and time management abilities.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Strong attention to detail and follow-through.

Nice to Have

  • Experience with Google Ads and Google Analytics.
  • Experience with Mailchimp or similar email marketing platforms.
  • Experience with website content management systems.
  • Experience with Canva, Adobe Creative Suite, or similar design tools.
  • Experience in residential construction, remodeling, home services, or related industries.

Benefits

  • Competitive salary
  • Employee discounts
  • Free food & snacks
  • Opportunity for advancement
  • P aid time off
  • Training & development
Halco Kitchen & Bath logo

Halco Kitchen & Bath

Family- owned and operated, Halco Kitchen & Bath of Malden MA, has been a trusted source for kitchen & bath remodeling and distinctive cabinetry and countertops since 1946.

Founded in 1946
Malden, Massachusetts, USA
6 employees (3 in marketing)

Traffic Signals

Monthly Visitors
211
Monthly Google Ads Budget
$7.9K
Traffic Source Mix
Search
33.4%
Direct
41.8%
Referral
12.7%
Social
9.7%
Paid
1.3%

Headcount Trend

Current headcount: ~6