Responsibilities

• Support the Marketing Director and Marketing Manager by executing San Antonio Zoological Society’s digital and traditional marketing campaigns from conception to execution and evaluation.
• Contribute to the zoo’s marketing channels by developing content for website, email, digital advertisement, and traditional marketing campaigns.
• Assist in creating, maintaining, and analyzing paid digital marketing campaigns across internal and external platforms.
• Contribute to the zoo’s email campaigns from strategy, content creation, and evaluation.
• Create marketing campaign reports by collecting information from multiple sources that will aid in the development of marketing plans.
• Facilitate marketing team’s digital and printed design request from submission to installation.
• Collaborate with cross-departmental teams such as admission, culinary, education, events, membership, and merchandise to determine appropriate marketing channels for zoo products, events, and additional revenue generating initiatives.
• Support the organization's website presence on desktop and mobile environments to drive site traffic and online sales, enhance user experience, execute SEO and SEM strategies, and manage and maintain site content.
• Establish and maintain positive, cooperative, and effective working relations with fellow Zoo Crew.
• Constantly exhibit a guest service attitude, a smile, and an obvious interest in guest comfort and service.

Requirements

• Bachelor’s degree in Marketing or a related business field preferred.
• Two (2) years of proven marketing, communications, or related field preferred.
• Must have excellent communications skills; including writing, editing, and public speaking.
• Possess strong knowledge of creative design- Photoshop/Canva and branding.
• Possess strong knowledge of cloud-based content management systems.
• Proficient in web design and landing page design in WordPress.
• Execute paid social digital advertising campaigns.
• Possess strong knowledge of Google Analytics.
• Knowledge of SEO and SEM strategies.
• Strong organizational skills and ability to coordinate multiple projects with both internal and external clients.

Preferred

• Bachelor’s degree in Marketing or a related business field preferred.
• Two (2) years of proven marketing, communications, or related field preferred.
• Preferred experience in tourism, hospitality or ticketed attractions.