Marketing Coordinator - Exempt

Maitland, FL (On-site)

$41K/yr – $76K/yrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated marketing for AdventHealth service lines, including digital content, events, and physician relations, with ROI tracking to meet business goals.

  • Own day-to-day marketing efforts for assigned service lines, including digital content creation and event execution.
  • Must-have: Foundational knowledge to implement integrated marketing programs and collaborate across teams.
  • Standout: Establishes physician relationships to enhance consumer marketing and drive referrals.

Job Description

Responsibilities

  • Maintains and tracks budget, tracks volume, and additional data for return on investment reporting to ensure business goals are met.
  • Serves as a brand ambassador, upholding the values of the organization and maintaining consistency of the brand internally and externally.
  • Other duties as assigned.
  • Serves as social media liaison, meeting quantifiable goals and objectives, and helps oversee websites related to the area of focus for timely and consistent updates.
  • Supports the development of direct-to-consumer marketing initiatives to drive volumes and enhance marketing efforts of physicians to drive referrals and grow market share.
  • Contributes to the development of annual marketing plans, setting goals, strategies, and tactics to ensure operational business goals are met.
  • Implements day-to-day marketing efforts for assigned service lines, including digital content and collateral creation, event execution, and project management.
  • Establishes physician relationships to enhance consumer marketing efforts through lectures and events, collaborating with the physician relations marketing team on direct marketing strategies.
  • Works effectively and collaboratively with the creative team, providing clear objectives, goals, feedback, and reasonable deadlines.
  • This includes knowledge sharing and collaboration with other teams as needed.

Requirements

  • Introductory organizational and administrative skills with the ability to multi-task in a fast-paced work environment. [Required]
  • Foundational knowledge and skills to implement integrated marketing programs, including marketing planning; creative concepting and execution; corporate communications; traditional, digital, and social media; project management, event planning and execution; research analysis; and physician relations. [Required]
  • Strong collaborator; ability to build meaningful relationships among the marketing team, leaders, staff, physicians, and/or community partners. [Required]
  • Effective oral and written communication skills, including the ability to write a wide variety of communications in the appropriate contexts of tone, length, audience, and intended use. [Required]
  • Critical thinker with the ability to make educated recommendations for results; ability to work independently and with a team. [Required]
  • Basic experience in emerging digital media and technologies and working knowledge and engagement in social media platforms. [Required]
  • Demonstrates the ability to work well with others using tact and diplomacy. [Required]
  • A focus on continuous improvement in the areas of project management, organization, and professional development. [Required]
  • Strong knowledge of Microsoft Suite software, specifically Word, Excel, and PowerPoint, and a working knowledge of desktop publishing software. [Required]
  • Knowledge of website content management and social media marketing. [Required]

Preferred

  • 1+ health care, marketing, or public relations [Preferred]
  • 1+ internship [Preferred]

Benefits

  • Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
  • Paid Time Off from Day One
  • 403-B Retirement Plan
  • 4 Weeks 100% Paid Parental Leave
  • Career Development
  • Whole Person Well-being Resources
  • Mental Health Resources and Support
  • Pet Benefits
AdventHealth logo

AdventHealth

4.2 Glassdoor

AdventHealth is a connected network of care that helps people feel whole – body, mind and spirit. More than 100,000 team members across a national footprint provide whole-person care to nearly nine million people annually through more than 2,000 care sites that include hospitals, physician practices, ambulatory surgery centers, outpatient clinics, home health agencies, hospice centers, the AdventHealth app and more. Our wholistic approach to improving the health and prosperity of our communities is inspired by our mission to extend the healing ministry of Christ.

Founded in 1973
Altamonte Springs, Florida, USA
38K employees (428 in marketing)
91% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
5.7M
Traffic Source Mix
Search
31.4%
Direct
54.7%
Referral
12.1%
Social
0.6%
Paid
1.1%

Headcount Trend

Current headcount: ~38.6K

Marketing Team

Marketing Team Size
298 (1% of company)
Median Career Experience
12 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
3

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