Responsibilities

• Collaborate with the marketing manager and sales teams to develop and execute marketing strategies and campaigns for the local B2B markets.
• Assist in establishing measurable marketing goals and monitor performance to ensure objectives are achieved.
• Plan and coordinate participation in industry trade shows and events, including booth design, logistics, and staffing.
• Manage event calendars, registrations, and related budgets.
• Work closely with sales reps, vendors and venues to ensure seamless event execution.
• Analyze event success and gather feedback to improve future events and complete post show analysis and reports.
• Travel within the US to attend shows.
• Create engaging marketing materials such as brochures, presentations, newsletters, and promotional content.
• Maintain a consistent and professional brand image across all marketing communication.
• Support digital marketing efforts, including social media campaigns, email marketing, and online advertisements.
• Monitor online presence and engagement metrics to optimize strategy according to performance data.
• Conduct market research to identify trends and opportunities within the ECS sector.
• Analyze competitor strategies to anticipate shifts in market dynamics.
• Support lead generation efforts to drive sales, assist sales team in lead management & data quality in CRM.
• Work collaboratively with product development and sales teams to ensure alignment of marketing activities with business objectives.
• Provide administrative and project support to the marketing team as needed.

Requirements

• 2+ years in Marketing and/or Event Planning
• Bachelor’s Degree in Marketing or related field preferred
• Strong organization and planning skills.
• Excellent oral and written communication skills.
• Ability to understand and follow branding guidelines.
• Be a self-starter and work under limited supervision.
• Be a team player willing to assist where needed in all company disciplines.
• Critical thinking and problem solving to resolve issues under time pressure.
• Exhibit strong computer skills: Excel, Word, PowerPoint, Visio, Internet Research, CRM. Marketing Automation (Oracle Eloqua), and Adobe Photoshop, or other design programs is a plus.
• Ability to handle multiple projects simultaneously under pressure to meet tight deadlines.
• Proven experience in tradeshow and event management.
• Strong understanding of digital marketing and social media platforms.

Preferred

• Marketing Automation (Oracle Eloqua)
• Adobe Photoshop or other design programs
• Visio