Responsibilities

• Develop and manage Dining Services’ digital marketing strategy across social media platforms including Instagram, TikTok, Facebook, X, and other emerging platforms .
• Create engaging daily and weekly content highlighting menus, featured items, special promotions, dining events, and campus dining experiences.
• Design marketing materials including posters, flyers, digital menu boards, signage, and social media graphics using tools such as Adobe creative cloud, Canva or other graphic design platforms.
• Capture and produce photography and video content to showcase dining venues, food offerings, and campus events.
• Maintain and update the Davidson College Dining website , ensuring menus, hours of operation, and program information are accurate and current.
• Monitor and analyze social media engagement and guest feedback to inform marketing strategies and communicate trends to Dining leadership.
• Partner with campus departments and student organizations to coordinate dining-related promotions and events while ensuring adherence to Davidson College Dining branding, messaging, and visual identity guidelines.
• Support brand guidelines and mission of Davidson College across dining venues, programs, and promotional campaigns.
• Develop creative campaigns that influence Guest behavior and encourage participation in dining events and promotions.
• Collect and analyze feedback through surveys, questionnaires, and digital analytics tools to improve dining services and marketing strategies.

Requirements

• Associate’s degree in marketing , Communications, Hospitality, Business, or related field.
• Experience with social media management and digital marketing platforms .
• Experience managing and updating websites or content management systems.
• Experience with graphic design and visual content creation , including Adobe creative cloud, Canva or similar tools.
• Photography and/or video production skills.
• Strong written and verbal communication skills.
• Excellent organizational and project management abilities.

Preferred

• Bachelor’s degree in marketing , Communications, Hospitality, Business, or related field.
• Two or more years of experience developing digital marketing campaigns and content strategies.
• Experience with web analytics, social media analytics, and digital engagement metrics .
• Experience managing student associates, interns, or small project teams.
• Demonstrated creativity and ability to develop innovative marketing strategies.

Benefits

• Health insurance eligibility
• Tiered shift differential for evenings and weekends
• Holiday pay
• Vacation accrual
• Sick leave accrual
• Complimentary meals during scheduled work shifts