Marketing Coordinator (copy)

Grand Rapids, MI (On-site)

Salary Not AvailableEntry Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-channel lead generation and event coordination to support marketing and recruiting efforts.

  • Must-have: 1–3 years in marketing or project coordination with strong MS Office skills.
  • Standout: Opportunity to help build a new marketing function and scale campaigns.

Job Description

Responsibilities

  • Lead Generation Support - Execute lead generation campaigns across digital channels as directed
  • Lead Generation Support - Support campaign setup, tracking, and follow-up coordination
  • Lead Generation Support - Manage and maintain lead lists with attention to data accuracy
  • Lead Generation Support - Monitor performance metrics and compile results for review
  • Event & Promotion Coordination - Coordinate logistics for marketing and recruiting events including trade shows, Lunch and Learns, job fairs, and company events
  • Event & Promotion Coordination - Manage vendor communication and timelines related to events
  • Event & Promotion Coordination - Track event leads and candidate engagement post-event
  • Event & Promotion Coordination - Support on-site execution and day-of coordination as needed
  • Social Media & Content Execution - Schedule and publish social media content across brand and recruiting channels
  • Social Media & Content Execution - Support content creation for marketing and hiring initiatives

Requirements

  • 1-3 years of experience in marketing, project coordinating or a related field
  • Proficient in Microsoft Suite
  • Strong organizational skills and a track record of meeting deadlines
  • Clear written and verbal communication - you will represent the brand every day
  • Comfortable working independently, asking good questions, and flagging issues early
  • A genuine interest in marketing and how companies attract customers and talent

Preferred

  • Experience supporting talent acquisition or employer branding initiatives is a plus
  • Understanding of lead generation, email campaigns, or digital marketing is a plus
  • Familiarity with social media platforms from a brand or business perspective

Benefits

  • Paid Time Off (PTO)
  • Volunteer Paid Time Off (VTO)
  • 401k with Safe Harbor contributions from company annually
  • Profit sharing opportunities
  • 100% employer paid family health insurance premium
  • 100% employer paid disability insurance
  • 100% employer paid dental & vision insurance
K Group Companies logo

K Group Companies

K Group Companies is a group of companies located in Grand Rapids, MI, focused on providing technology solutions for many markets throughout North America, since 1980.The IT service companies that are a part of the K Group family include Standard Computer Systems, INC, the Standard Computer Systems Office Automation Group, Data Consultants, INC, K-Data Systems, LLC and Riverview Service.Our offerings include solutions such as managed IT services, web & application development, physical security integration, office equipment solutions and a state-of-the-art data center.

Founded in 1979
Grand Rapids, Michigan, USA
54 employees (1 in marketing)

Traffic Signals

Monthly Visitors
513
Traffic Source Mix
Search
33.9%
Direct
41.9%
Referral
12.7%
Social
9.5%
Paid
1%

Headcount Trend

Current headcount: ~54

Marketing Team

Marketing Team Size
1 (2% of company)
Median Career Experience
6 years
Median Tenure
1.4 years