Responsibilities

• Managing incoming content from communities for organic posting across dozens of accounts on multiple social platforms, including Meta, LinkedIn, YouTube, etc.
• Help develop content strategies and create social buzz
• Set social media content calendar for the quarter ahead for each platform
• Create social media graphics and captions within brand standards
• Curate/publish original quality content with regular cadence on social media accounts to drive brand awareness and grow engagement, including joint creation with video production
• Occasionally travel to communities to capture special event content
• Moderate and respond to user-generated content in line with MorningStar policy
• Train/mentor community teams on weekly submissions to maintain a cohesive social strategy; encourage participation with responsive and courteous helps, leveling up the quality and variety of submissions
• Leverage the advantages of social media promotions/contests, influencer marketing campaigns, social media audits, infographics, hashtags, memes, Facebook Live
• Stay current with trends in social/online culture and the senior living industry; Apply new technologies and best practices in social media

Requirements

• Associate's or Bachelor's in Marketing, Communications, New Media, Graphic Design, preferred
• 0-1 years of social media and content creation experience or relevant internship, including experience with content management tools
• Familiarity with Adobe Photoshop/Illustrator or an eye for design principles
• Strong copywriting skills in a style conducive to social media with a sensitivity to senior issues, spiritual and philanthropic themes

Benefits

• Health Insurance offerings such as medical, dental, and vision insurance
• Other Insurance offerings such as life, disability, accident, and critical illness insurance
• 401k plan with matching
• HSA options
• Employee assistance programs
• Paid sick, vacation and birthday!
• Career development programs and opportunity for advancement
• Charitable and philanthropic opportunities
• Tuition Reimbursement
• Free shift meal!