Marketing Coordinator

Miami, FL (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Support product marketing campaigns and content across channels with hands-on writing, design collaboration, and data-driven messaging.

  • Must-have: Strong writing and collaboration with design/marketing teams
  • Standout: Data-informed messaging using Looker and iterative testing
  • Experience creating email content and coordinating campaigns in Iterable

Job Description

Responsibilities

  • Assist in the development and execution of product marketing campaigns and go-to-market initiatives
  • Support content creation for sales & acct management teams for use across digital channels, internal communications, presentations, and marketing collateral
  • Collaborate with design and marketing teams on creative assets and brand materials
  • Use internal data from Looker and/or conduct research to support messaging, positioning, and competitive insights
  • Participate in brainstorming sessions and planning discussions
  • Support email marketing development and execution using Iterable, including:
  • Write content for email communications
  • Designing basic marketing emails
  • Gathering and organizing email distribution lists
  • Scheduling, sending, and monitoring campaigns
  • Create marketing collateral such as social/graphic posts, one-pagers, help center articles, and presentations
  • Assist with ordering, organizing, and distributing swag for internal teams and sponsorships
  • Help maintain the organization of marketing assets, templates, and documentation
  • Provide general support to the brand marketing team, sales, and product on ongoing projects and initiatives

Requirements

  • Strong writing and communication skills
  • Experience with data analytics tools like Looker to obtain data and use it effectively in marketing materials and messaging
  • Ability to think creatively and develop compelling, on-brand content
  • Graphic design and/or content editing skills ( Canva, Adobe, Figma , or similar tools)
  • Prior experience using an email marketing platform ( Iterable preferred)
  • Comfortable learning new tools, systems, and software
  • Strong organizational skills and attention to detail
  • A collaborative mindset with a positive, proactive mindset - willing to roll up your sleeves to get the job done

Preferred

    Benefits

    • Hybrid Work Flexibility:  Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.
    • Generous Time Off:  With a strong focus on work/life balance, we offer all employees paid time off starting on day one, multiple paid holidays throughout the year, your birthday off, and a winter break at the end of the year
    • Volunteering Time:  Participate in our volunteer program with 4 paid days annually to contribute to your community.
    • Modern Office Perks:  Our vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.
    • Comprehensive Benefits Package:  Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.
    • Commuter Benefits:  Park conveniently in our building’s garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.
    • Professional Development:  Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.
    • Team-Centric Atmosphere:  Be part of a close-knit team that prioritizes relationship-building and personal connections.
    Boats Group logo

    Boats Group

    Boats Group operates the world’s most trusted and widely used online marketplaces for buying and selling boats, including Boat Trader, YachtWorld, and boats.com. For over 30 years, Boats Group has led the marine industry’s transformation, consistently setting the standard for how boats are discovered, marketed, and sold online. Today, the company reaches more than 200 million boat shoppers annually and is powering the next generation of recreational boating commerce with AI-enabled tools, data-driven marketing solutions, financing services, and actionable insights. Backed by the largest inventory and audience in the industry, Boats Group helps OEMs, dealers, and brokers grow their business and connect with buyers more efficiently than any other source.

    Founded in 2011
    Miami, Florida, USA
    322 employees (28 in marketing)

    Traffic Signals

    Monthly Visitors
    26.7K
    Traffic Source Mix
    Search
    47.5%
    Direct
    31.6%
    Referral
    17.5%
    Social
    2.3%
    Paid
    1%

    Headcount Trend

    Current headcount: ~322

    Marketing Team

    Marketing Team Size
    24 (7% of company)
    Median Career Experience
    11 years
    Median Tenure
    2.6 years

    Funding

    Last Raise
    Private Equity, 3 months ago

    Funding History

    • Dec 2025
      Private Equity

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