Company overview

Boats Group operates the world’s most trusted and widely used online marketplaces for buying and selling boats, including Boat Trader, YachtWorld, and boats.com. For over 30 years, Boats Group has led the marine industry’s transformation, consistently setting the standard for how boats are discovered, marketed, and sold online. Today, the company reaches more than 200 million boat shoppers annually and is powering the next generation of recreational boating commerce with AI-enabled tools, data-driven marketing solutions, financing services, and actionable insights. Backed by the largest inventory and audience in the industry, Boats Group helps OEMs, dealers, and brokers grow their business and connect with buyers more efficiently than any other source.
Founded in 2011
Miami, Florida, USA
322 employees (28 in marketing)

Salaries

Help build salary transparency at Boats Group

Share your compensation anonymously to see full data.

Contribute

People

Marketing team tenure

Median tenure

1 years

Avg experience

11 years

Leader tenure

11 years

Across 7 marketing employees

Hiring activity

Open marketing jobs over time

12 open now

Headcount trend

Company growth over the last 12 months

Headcount +8.1% year over year

Funding

Last raise

Private Equity, 3 months ago

Funding history

Dec 2025

Private Equity Round Boats Group

Audience

Monthly website visitors
26.7K
Month over month-54.1%
Quarter over quarter-63.6%
Top sourceSearch (47.5%)
Ad budget per month$0.0
Average search rank43.3
Traffic source mix
Search
47.5%
Direct
31.6%
Referral
17.5%
Social
2.3%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

7K

12-mo growth

+21.4%

Monthly growth

+1.5%

News

Links