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Boats Group logo
4 months ago

Social Media Channel Manager

Boats Group

Miami, FL (Hybrid)Full time
Boats Group logo
4 months ago

Marketing Coordinator

Boats Group

Miami, FL (Hybrid)Full time

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2 jobs
Boats Group logo

Social Media Channel Manager

Boats Group

Miami, FL (Hybrid)

AgencyFull-timeSenior level5+ years exp.
4 months ago
Boats Group logo

Marketing Coordinator

Boats Group

Miami, FL (Hybrid)

AgencyFull-timeMid level
4 months ago
Boats Group logo
Boats Group

Social Media Channel Manager

Miami, FL (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own audience growth and marketplace distribution across social channels, with cross-functional alignment and scalable video using AI.

  • Own audience growth strategy across social channels.
  • Must-have: 5+ years in channel management, growth marketing, or performance marketing.
  • Standout: Cross-functional collaboration with Product and Engineering teams.

Job Description

Own audience growth and marketplace distribution across social channels, with cross-functional alignment and scalable video using AI.

  • Own audience growth strategy across social channels.
  • Must-have: 5+ years in channel management, growth marketing, or performance marketing.
  • Standout: Cross-functional collaboration with Product and Engineering teams.
Boats Group logo

Boats Group

Boats Group operates the world’s most trusted and widely used online marketplaces for buying and selling boats, including Boat Trader, YachtWorld, and boats.com. For over 30 years, Boats Group has led the marine industry’s transformation, consistently setting the standard for how boats are discovered, marketed, and sold online. Today, the company reaches more than 200 million boat shoppers annually and is powering the next generation of recreational boating commerce with AI-enabled tools, data-driven marketing solutions, financing services, and actionable insights. Backed by the largest inventory and audience in the industry, Boats Group helps OEMs, dealers, and brokers grow their business and connect with buyers more efficiently than any other source.

Founded in 2011
Miami, Florida, USA
322 employees (28 in marketing)
www.boatsgroup.com

Traffic Signals

Monthly Visitors
26.7K
Traffic Source Mix
Search
47.5%
Direct
31.6%
Referral
17.5%
Social
2.3%
Paid
1%

Headcount Trend

Current headcount: ~322

Marketing Team

Marketing Team Size
24 (7% of company)
Median Career Experience
11 years
Median Tenure
2.6 years

People

Marketing Leadership

Courtney Chalmers
Courtney Chalmers
Vice President of Marketing
At the company for 16 years 2 months
Daniel Jelkh
Daniel Jelkh
Director, Performance Marketing
At the company for 2 years 7 months
Colin Voreis
Colin Voreis
Director, Digital Marketing
At the company for 9 years
Sofia Marrufo
Sofia Marrufo
Marketing Manager
At the company for 2 years 4 months

Funding

Last Raise
Private Equity, 3 months ago

Funding History

  • Dec 2025
    Private Equity

Recent News

Boats Group's Finance Advantage Surpasses 100 Customers as Dealers Embrace End-to-End Digital Financing
Oct 23, 2025 • PR Newswire
Boats Group files reply in support of dismissing rival's US antitrust case
Sep 30, 2025 • MLex
Boat Trader expands AI with natural language and image search
Sep 25, 2025 • Digital Commerce 360
Boat Trader Introduces Natural Language Search: A More Powerful Way to Discover Boats and Sellers Online
Sep 24, 2025 • PR Newswire
Boat Trader Introduces Natural Language Search
Sep 24, 2025 • AIM Group
Unilever names Srinivas Phatak as new chief financial officer
Sep 16, 2025 • MarketScreener
REG - Coats Group PLC - Holding(s) in Company
Sep 11, 2025 • London Stock Exchange
Boats Group Unveils Enhancements to its Popular Market Evaluation Tool, Helping Brokers & Dealers Sell Smarter - Even on the Docks
Sep 10, 2025 • PR Newswire
Coats among the 2025 Best Workplaces in Asia
Aug 28, 2025 • ANTARA
Boats Group Responds to Antitrust Lawsuit
Aug 25, 2025 • Trade Only Today
Class action lawsuit against Boats Group
Aug 22, 2025 • Scuttlebutt Sailing News
Boat listings giant accused of monopolising market in US lawsuit
Aug 21, 2025 • Marine Industry News
US boat dealers bring antitrust lawsuit against Boats Group
Aug 21, 2025 • BOAT International
Lawsuit filed against Boats Group
Aug 21, 2025 • Boating Industry
US boat dealers bring antitrust class action against Boats Group
Aug 21, 2025 • SuperYacht Times
Boats Group Served With Antitrust Lawsuit
Aug 21, 2025 • Trade Only Today
Boats Group Expands AI and Data Capabilities to Help Sellers Make Smarter, More Confident Decisions
Aug 21, 2025 • PR Newswire
Breaking: Boats Group Faces Antitrust Lawsuit
Aug 20, 2025 • Trade Only Today
Boat Trader and YachtWorld owner has a chokehold on the US marine vessel market, an antitrust lawsuit alleges
Aug 18, 2025 • businessinsider.com
US boat dealers bring antitrust class action against Boat Trader, boats.com
Aug 15, 2025 • Reuters
Boats Group: From old-school classifieds to multifaceted transactional offerings
Aug 13, 2025 • AIM Group
BoatsGroup: Navigating Growth with Innovation
Jul 29, 2025 • Permira
Coats Group Buys OrthoLite for Up to $780M
Jul 17, 2025 • Mergers & Acquisitions
Will Trump Give Powell the Thumbs Down?
Jul 17, 2025 • MarketScreener
UK's Coats Group to buy footwear insole maker OrthoLite for $770 million
Jul 16, 2025 • MarketScreener
Boat Trader Launches boato™ -- The Boating Industry's First and Only Dedicated Image Search Tool
Jul 3, 2025 • PR Newswire
YachtWorld Enhances Global Yacht Shopping with Local Currency Support in Latest App Update
Jul 2, 2025 • PR Newswire UK
YachtWorld Enhances Global Yacht Shopping with Local Currency Support in Latest App Update
Jul 2, 2025 • PR Newswire
Boats Group charts its digital course from Miami HQ
Jun 26, 2025 • Refresh Miami
Coats adds former HSBC, Goldman and Rothschild banker board
Jun 24, 2025 • MarketScreener
IG Group’s Wu Gang appointed as Non-Exec Director of Coats Group
Jun 24, 2025 • FX News Group
Coats Footwear Launches Sustainable Insole Solutions to Enhance Comfort and Performance
Jun 19, 2025 • EIN Presswire
Boats Group Expands AI Innovation with Launch of Market Evaluation Tool, Delivering Intelligent Insights to Marine Professionals
Jun 17, 2025 • PR Newswire
Boats Group Launches AI-Powered Listing Builder to Help Dealers and Brokers Save Time and Create Smarter Listings
Jun 11, 2025 • PR Newswire
Boats Group Debuts Internal AI Customer Support Agent to Deliver Faster, More Consistent Help for Dealers and YachtCloser Users
Jun 4, 2025 • PR Newswire
National Vehicle Expands into Boating, Chooses Boats Group to Maximize Listing Exposure
Jun 3, 2025 • PR Newswire
Boats Group Price Hikes Fuel Industrywide, Global Response
May 30, 2025 • Trade Only Today
Boats Group and Sun Country Marine Group Strengthen Longstanding Partnership, Delivering Premium Boating Experiences
May 14, 2025 • PR Newswire
Boats Group and Sun Country Marine Group Strengthen Longstanding Partnership, Delivering Premium Boating Experiences
May 14, 2025 • Morningstar.com
Tariffs Driving Up New Boat Prices? Savvy Buyers Turn to a Booming Used Boat Market
Apr 24, 2025 • PR Newswire
Boats Group Extends Partnership with OneWater Marine and Denison Yachting, Reinforcing Commitment to Digital Excellence
Apr 2, 2025 • WV News
Boats Group Extends Partnership with OneWater Marine and Denison Yachting, Reinforcing Commitment to Digital Excellence
Apr 2, 2025 • PR Newswire
Boats Group Drives Significant U.S. Boat Sales, New Info-Link Study Confirms
Apr 1, 2025 • PR Newswire
Boats Group touts 100,000 sales a year
Apr 1, 2025 • AIM Group
Private equity firm Permira to buy majority stake in Boats Group
Mar 14, 2025 • Private Equity Insights
Boats Group Rate Hikes Spur Backlash
Feb 26, 2025 • Trade Only Today
Boats Group Acquires Boot24, the Leading German Marine Classifieds Marketplace
Oct 5, 2021 • PR Newswire
Private equity firm Permira to buy majority stake in Boats Group
Dec 29, 2020 • Reuters
US Navy selects Superior's Lake Assault to build up to 119 boats
Feb 24, 2020 • Duluth News Tribune
Boats Group, Parent Company to World's Most Popular Boating Marketplaces, Hires Brian Wolf as Chief Operations Officer
Dec 13, 2018 • PRNewswire
New Boats Group Study Evaluates more than 2.5 Million Households, Shows Increased Lead Conversion, Growing Trend of New Boat Sales
Apr 2, 2018 • PRNewswire