Responsibilities

• Lead Management & Campaign Tracking - Track, manage, and qualify marketing leads from key channels including UL, SpecialChem, trade shows, and Google Ads
• Create and maintain campaigns in Salesforce to support accurate lead tracking and reporting, including trade show lead capture and follow-up workflows
• Collaborate with sales to ensure proper lead handoff and data integrity
• Digital Campaign Execution - Execute marketing communications across platforms, including:
• Social media posts
• Email marketing campaigns
• Campaign landing pages
• Support campaign scheduling, deployment, and optimization to ensure consistency and performance
• Website & Content Management - Manage website content updates, including:
• Adding and maintaining ingredient listings in collaboration with supplier partners
• Supporting updates to product or technical content
• Administer website access portal, including:
• Uploading and maintaining webinar content
• Managing formulation libraries and gated resources
• Reporting & Analytics - Track and report on key performance metrics across marketing channels, including:
• Social media engagement
• Email campaign performance (open rates, click-through rates, conversions)
• Lead generation and conversion by source (UL, SpecialChem, events, digital campaigns)
• Provide insights and recommendations to improve campaign performance and ROI
• All other duties as assigned by management