Marketing Coordinator

Charlotte, NC (Unknown)

Salary Not AvailableEntry Level1+ years exp

Posted 4 months ago

Job Summary

Drive hotel marketing, digital campaigns, and brand-aligned content for The Ballantyne, supporting cross-team initiatives and third-party channel management.

  • Own the annual plan and multi-channel campaigns across email, web, social, and digital media.
  • Must-have: 1–3 years in marketing, digital marketing, or PR.
  • Standout: Collaboration with Sales, Operations, F&B, Spa and external partners to deliver on-brand campaigns.

Job Description

Responsibilities

  • Support the development and execution of the annual marketing, social media, and communications plan
  • Execute marketing campaigns across multiple channels including email, website, social media, and digital platforms
  • Create and manage engaging content (copy, visuals, video) aligned with brand standards
  • Maintain and ensure consistency of visual identity across all channels, including on-property collateral and digital assets
  • Manage hotel presence and content accuracy across third-party platforms (OTAs, Cvent, WeddingWire, The Knot, etc.)
  • Collaborate with internal teams (Sales, Operations, F&B, Spa) to support marketing initiatives and promotions
  • Coordinate with external partners including agencies, printers, and CRM vendors to ensure timely and on-budget project delivery
  • Assist in developing marketing briefs and campaign strategies that align with business goals
  • Monitor online reputation (Tripadvisor, OTAs, social media) and support response strategies and sentiment tracking
  • Analyze campaign performance and digital metrics; provide insights and recommendations for optimization
  • Support media visits, photo shoots, and on-site activations
  • Manage marketing assets including photo libraries, collateral, and promotional materials
  • Assist with donation requests and promotional giveaway inventory

Requirements

  • 1–3 years of experience in marketing, digital marketing, advertising, or public relations

Preferred

  • Hospitality experience strongly preferred
  • Proficiency in social media platforms, email marketing tools, and content management systems preferred
  • Strong writing and content creation skills (digital, web, and social) preferred

Marketing Coordinator

The Ballantyne, A Luxury Collection Hotel · Charlotte, NC · Unknown