Responsibilities

• Own daily posting, scheduling, and community management across platforms, including but not limited to Instagram, TikTok, and Pinterest, for our suite of brands – Alfred, Café Matcha, and Calidad Beer.
• Own daily external community engagement across all platforms for Alfred, Café Matcha, and Calidad Beer, fostering ongoing conversations and strengthening each brand’s online presence.
• Build and grow our TikTok presence with a strong Gen-Z lens – experimenting with trends, formats, and culturally relevant storytelling.
• Maintain a tight content calendar aligned with launches, partnerships, and cafe openings.
• Collaborate closely with the creative team to produce photoshoots for new products, collabs, and evergreen brand storytelling
• Capture supplemental video and photo content using iPhone and handheld cameras to boost frequency and agility.
• Ensure visual consistency that aligns with Alfred’s elevated, playful brand identity.
• Craft engaging, on-brand copy across email, social, web, mobile app, and in-store marketing materials.
• Collaborate closely with the creative team to produce photoshoots for new products, collabs, and evergreen brand storytelling.
• Capture supplemental video and photo content using iPhone and handheld cameras to boost frequency and agility.

Requirements

• 1-2+ years of experience in marketing, social media, or content-related roles (internships included).
• Strong familiarity with TikTok, Instagram Reels, short-form content creation, and current social trends.
• Experienced in creating social-first content – comfortable with shooting on iPhone and photo/video editing.
• Strong creative instincts and a clear point of view on what makes content compelling.
• A sharp eye for language and the ability to craft on-brand copy that feels considered, confident, and culturally relevant.
• Organized, proactive, and detail-oriented with excellent follow-through.
• Ability to juggle multiple tasks in a fast-paced, creative environment.
• A collaborative, proactive mindset. No task is too small; no idea is too big.
• Must own a car and have the ability to travel to Alfred locations across Los Angeles County.
• Availability to support weekend initiatives as needed, including events and social monitoring.

Benefits

• Wage Range: $55,000-$70,000
• Medical, dental, and vision insurance packages
• 401k plan
• Paid time off
• Phone stipend
• Employee discounts
• Free coffee and food during working hours
• Open Path Collective therapy reimbursement
• Hybrid schedule, including one work-from-home day and one in-field day at an Alfred cafe per week.