Responsibilities

• Builds and maintains ad plans for festivals. Assist in coordination of media buying. Create work orders for radio, television and manage flyer distributions. Evaluates and revise as necessary to increase ticketing revenue and event exposure.
• Create, preview and review press releases as needed. Coordinate the distribution of press requests with publicist. Serve as a public relations liaison. Add new shows, schedule releases and update as needed.
• Monitor marketing trends, regionally, with artists, and implement new marketing strategies and campaigns based on current trends. Analyze fan base to target specific demographics to promote festivals.
• Helps coordinate and advance day-of-show activities including radio stations set ups, remote broadcasts and escorting media photographers and news crews.
• Creates, proof reads and distributes newsletters. Order and deploy e-cards and e-blasts with AXS Advantage tool. Check that information and links are correct, communicate errors to designers, check for accuracy, communicate errors and sign off on final version.
• Research new promotional activities and prizes for online social media giveaways. Collaborate with artists to promote shows on their social media accounts. Design appropriate posting schedule that corresponds with various event related deadlines: announce, on sale, maintenance and backend.
• Monitor budget and accounting for marketing efforts and keep management up to date of potential overages. Provide report for marketing costs.
• Maintain good working relationships with partners, co-promoters and media. Develop special initiatives to involve the community in events. Organize artist promotions and giveaways.
• May participate in hiring and training of street team. May also be responsible for the upload of expense reports, updating of office calendar, ordering of supplies and general office administration.