Marketing Content Specialist at Sapporo-Stone Brewing | Escondido, CA

Sapporo-Stone Brewing

Marketing Content Specialist

Escondido, CA (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own social channels and content marketing for Sapporo, translating research and cultural insights into a disciplined content engine that drives brand growth, engagement, and online conversions.

Orchestrate social-first content strategy and calendar, ensuring tone and assets stay aligned with brand goals.
Lead influencer/UGC programs and paid/social reuse to amplify reach and authenticity.
Analyze content performance, deliver actionable optimization insights, and steer strategy for stronger brand relevance.

Job Description

Develop and execute Sapporo’s social media and email strategy, managing content calendar, daily activity, outbound content and inbound response that drives alignment with overall business objectives and brand growth
Write creative briefs for creative teams or external partners to create social-first content for brand marketing activations, milestones, and cultural moments
Apply audience research, data, cultural trends, and competitor trends for decision making including content optimization and new concept development
Ideate messaging, develop copy (as needed), and execute original, compelling, and effective content that matches the Sapporo brand, voice, and tone
Analyze content performance and lead reporting efforts, delivering actionable insights and recommendations to improve effectiveness, optimize strategy, and strengthen brand relevance
Manage direct-to-consumer marketing (email, SMS) and develop longer-form content focused to drive consumers to highlight product releases, campaign storytelling and encourage online conversions
Develop consumer engagement strategies for organic social and email campaigns (i.e. sweepstakes and giveaways) to engage existing fans and acquire new customers, and determine ways to maintain meaningful engagement with this audience
Support brand marketing campaign execution. Manage product seeding, online promotions and consumer engagement activities that bring campaigns and content messaging to life for consumers
Develop and execute a comprehensive influencer and UGC strategy aligned with Sapporo’s growth objectives, driving brand awareness and adoption among target audiences
Identify, build and manage relationships with influencers and content creators whose audience aligns with the Sapporo’s target demographic. Support contract development, creative briefing and collaboration of content creation while ensuring Sapporo’s brand voice and target objectives are achieved

Oversee execution of influencer and UGC campaigns, ensuring they are delivered on time within budget, and align to contracted deliverables. Determine how to leverage content for paid social to maximize impact and performance
Keep up with the latest influencer marketing trends, best practices, and platforms
Ensure brand consistency across all platforms, maintaining up-to-date digital assets and distributing the latest content (including product imagery) to internal and external stakeholders
Audit and optimize website content, developing briefs and recommending updates that aligns with brand campaigns and initiatives
Manage and maintain centralized content, partnering with Creative Team to keep Brandfolder current, and serve as the internal source of truth for all Sapporo content, keeping external resources like Syndigo for product images, secondary brand content and copy

Bachelor’s degree or 3-5 years of experience in a social media or related role
Passion for social media, content creation and mastery of major social media platforms
Strong awareness of cultural trends relevant to brand marketing
A can-do and collaborative approach to ideation, execution and evaluation
Experience creating social-first photo and video content with general editing capabilities (familiarity with mobile app photo & video editors)
Highly self-motivated, self-sufficient, and detail-oriented
Strong understanding of social media landscape, as well as current and developing trends
Experience and success using social media management and listening tools such as BrandWatch and Iconosquare
Exceptionally strong writing and verbal communication skills, with the ability to present ideas and information clearly and write in various styles for diverse audiences
Action-oriented and fast-paced contributor eager to execute and drive results

Occasional travel to Escondido, CA required

Comprehensive Health Insurance, 401K, and Bonuses for Eligible Team Members
Company beer perks program and discounts
Paid Time Off – including Vacation accrual, Sick Leave, and 12 paid Holidays
Benefit programs supporting Financial Wellness, Health & Wellness and Career Development

Sapporo-Stone Brewing

Sapporo brewed the first beer of Japan in 1876. It’s now the number one selling Asian beer brand in the U.S., thanks to its best-selling Sapporo Premium. Sapporo acquired Stone Brewing in 2022 to brew all of Sapporo’s beer for the U.S. market. Stone Brewing, established in 1996, pioneered the West Coast Style IPA, which helped fuel the modern craft beer revolution. Its most popular beers include Stone IPA, Stone Delicious IPA, Stone Buenaveza Lager, and Arrogant Bastard Ale. Now one company, Sapporo-Stone Brewing is among the 15 largest breweries in the U.S. and operates production facilities in Escondido, CA and Richmond, VA plus seven Stone Brewing tap room and bistro locations. Sapporo-Stone's long list of environmental efforts includes a LEED Silver Certification, world-class water reclamation and creative uses of spent grain. Sapporo-Stone seeks to foster a work environment where all people feel valued and are proud of what they do. We value a commitment to quality and continuous improvement and hold true to our belief that legacy matters. To find Sapporo and Stone beers, visit sapporobeer.com/find-sapporo and find.stonebrewing.com. For more information visit sapporobeer.com and stonebrewing.com.

Founded in 1984

Escondido, California, USA

733 employees (36 in marketing)

www.sapporobeer.com