Marketing Content Specialist

Walnut, CA (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Drive PETKIT’s content strategy and execution for product launches and lifecycle storytelling to strengthen brand positioning.

  • Own content planning and calendar across launches, product education, and retention.
  • Strong copywriting and editing with experience turning product value into messaging.
  • On-site Shanghai role with cross-functional collaboration on product launches.

Job Description

Responsibilities

  • Lead content planning around key product lines, launches, and strategic brand themes
  • Translate product capabilities, customer value, and category differentiation into clear, compelling content
  • Build content frameworks that support different stages of the journey: awareness, education, launch, conversion, and retention
  • Help shape how our brand shows up in the market through stronger positioning, sharper messaging, and more credible storytelling
  • Plan and manage a content calendar that balances brand storytelling, product education, launch support, and business priorities.
  • Support SEO-oriented long-form content and pillar-page development on the website

Requirements

  • Proficiency in content creation, including copywriting, creative writing, and editing.
  • Experience in developing content strategies and conducting comprehensive market research.
  • Familiarity with digital marketing, SEO, social media marketing, and content marketing best practices.
  • Excellent written and verbal communication skills with strong attention to detail.
  • Proven ability to manage multiple projects, meet deadlines, and work collaboratively with cross-functional teams.
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.

Preferred

  • Being a pet owner is a plus
  • Proficiency in content management systems and tools such as Adobe Creative Suite or Canva is a plus
  • Knowledge of pet care trends and a passion for pets or experience in the pet care industry is highly regarded
PETKIT logo

PETKIT

PETKIT- Empowering Both Pets and Pet Parents with Innovative Solutions. As a leading pet tech company, we are committed to crafting groundbreaking solutions that redefine the pet parenting experience. Our mission is to offer pet parents a complete, all-encompassing solution for their needs. Our passion for pets mirrors that of our customers, as we prioritize the physical and emotional well-being of animals. Our product line embodies the core value of "The Technology That Cares." We place equal emphasis on user experience and the welfare of pets.Established in 2013 with the aim of enhancing the lives of pet owners and their beloved companions, PETKIT has evolved into a company dedicated to Smart Pet Care Services over the past decade. We now serve customers across 30+ countries, boasting a user base exceeding 5 million satisfied individuals. With over 400 product patents and recognition from 20+ international design awards, we're steadily advancing toward our vision of delivering innovative, high-quality products.Our diverse team, comprising 500+ professionals, the majority of whom are enthusiastic pet parents, fosters a culture of innovation and creativity. Our innovations are rooted in genuine user needs, with our in-house R&D team playing a pivotal role in ensuring product durability and user experience. Rigorous testing and retesting are part of our daily routine, with each product undergoing thousands of tests before reaching the market.To learn more about us and our innovative solutions, please visit https://petkit.com/. Discover how we're making a difference in the lives of pet parents and their beloved animals.

Founded in 2013
Shanghai, Shanghai, CHN
32 employees (9 in marketing)

Traffic Signals

Monthly Visitors
143.4K
Monthly Google Ads Budget
$8.3K
Traffic Source Mix
Search
44.5%
Direct
42.5%
Referral
6.7%
Social
4%
Paid
2.1%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
8 (25% of company)

Funding

Total Funding
$95.6M
Last Raise
$60M
Series D, 5 years ago

Funding History

  • Jul 2021
    Series D • $60M
  • Sep 2020
    Series C
  • Feb 2019
    Series C • $20M

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