Marketing And Content Specialist at Miller Manufacturing | Minneapolis, MN | $64K/yr – $75K/yr

Miller Manufacturing

Marketing And Content Specialist

Minneapolis, MN (On-site)

$64K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-functional creative operations and content production that enable sales through packaging, collateral, and media across product catalogs and social channels.

Creative & Design: coordinate day-to-day packaging, labeling, and instruction sheets, guiding internal and external designers from briefs to on-time delivery.
Social & Content: build engaging Instagram, LinkedIn, Facebook, and YouTube content plus blogs and visuals that reinforce brand identity and customer engagement.
Media & Production: shoot product photography and produce instructional videos, with lightweight editing for education and sales enablement.

Job Description

Creative & Design Project Management: Act as a traffic coordinator by managing day‑to‑day execution of product packaging, labeling, and instruction sheets. Oversee workflows with internal and external designers: write creative briefs, gather and distribute assets, track deadlines, proof content, and ensure timely delivery of all creative materials to support the sale of products at retail.
Social Media & Digital Content Creation: Develop engaging social media content for Instagram, LinkedIn, Facebook, and YouTube. Produce blogs, graphics, short‑form assets, and supporting visuals using Adobe Illustrator, Canva, Photoshop, and other creative tools to increase brand awareness, consumer engagement and brand loyalty. Ensure all content aligns with brand guidelines, tone, and visual identity
Video Production and Photography: Capture simple product photos for sell sheets, website, and catalogs including light edits in Photoshop. Film straightforward short‑ and long‑form videos, including instructional content and product use videos to educate the sales team and consumers on Miller's products. Utilize Adobe Premiere Pro for basic edits like adding music, text, transitions, and branding
Sales Collateral & Asset Management: Assist in managing all electronic sales collateral to ensure the sales team has access to the most current materials. Maintain and update the stock and product photo library for all corporate and consumer brands, coordinating photo shoots with external creative partners as needed
Catalog Development: Serve as lead editor and project manager for the annual full‑line product catalog, ensuring accuracy, clarity, and brand alignment to provide the sales team and customers with solid product understanding, enhancing sales performance
Additional Duties: Complete other marketing, creative, or communications projects as they arise to support evolving business needs

Miller Manufacturing

Miller Manufacturing Company is a market-leading manufacturer and distributor of farm, ranch, and pet products in the United States and 30 countries around the world. Started as a family-owned company selling poultry products in 1941, Miller Manufacturing's catalog now features nearly 1,300 products under six key brands. Distributed through a large network of farm and animal health distributors, Little Giant®, APITM, Hot-Shot®, Pet LodgeTM, Springer Magrath®, Double-Tuf®, and Lixit® brands are the foundation of who Miller is today for the farm, ranch, and pet hobbyist. Miller is now owned and operated by Frandsen Corporation of Forest Lake, MN.

Founded in 1941

Glencoe, Minnesota, USA

115 employees (8 in marketing)

www.miller-mfg.com