Marketing Content Specialist at LCS | Des Moines, IA | $57K/yr – $71K/yr

LCS

Marketing Content Specialist

Des Moines, IA (On-site)

$57K/yr – $71K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive content creation and optimization for LCS senior living communities, aligning storytelling with campaigns and SEO to attract residents and families.

Write and edit blog articles, website content, and marketing copy
2-4 years in content marketing or related field
Maintain a content calendar, optimize for SEO, and track performance

Job Description

Responsibilities

Write and edit blog articles, website content, and marketing copy
Conduct interviews with community leaders, residents, families, and corporate teams
Develop stories, testimonials, and educational content
Maintain a content calendar aligned with campaigns and seasonal initiatives
Refresh and optimize existing content to maintain relevance
Conduct basic keyword research to inform content topics
Optimize content for search visibility and user engagement
Collaborate with digital partners on performance insights
Maintain accurate business listings across directories (Google, Yelp, etc.)
Monitor reviews and engagement trends
Coordinate with communities on updates and improvements
Track content performance indicators (traffic, engagement, conversions)
Provide recommendations to improve effectiveness
Assist with social media copywriting and campaign support
Help coordinate community content submissions
Provide backup support for social posting during peak periods
Support content generation and blog development for the LCS website

LCS

3.7 Glassdoor

Based in Des Moines, Iowa, and established in 1971, LCS is a leading provider of high-quality senior lifestyle products and services. The LCS Family of Companies focus on development, operations management, marketing and sales management, and strategic planning for Life Plan Communities, formerly referred to as Continuing Care Retirement Communities (CCRC), and rental independent living, assisted living, and memory care communities nationwide. The company also provides a full-service real estate private equity enterprise, insurance, and national purchasing consulting services. The companies of LCS serve thousands of seniors across the nation.

Founded in 1971

Des Moines, Iowa, USA

2.5K employees

www.lcsliving.com

62% recommend to a friend

82% CEO approval