Responsibilities

• Write and iterate on email copy across nurture sequences, promotional campaigns, product announcements, and event-driven sends
• Write ad copy for paid social, display, and search campaigns across the buyer journey
• Build and refine AI agents and prompt-based workflows for email and ad copy generation that produce brand-consistent, audience-appropriate output at scale
• Document SpecterOps brand voice, messaging frameworks, and copywriting standards in formats usable for AI system training and prompting
• Review, edit, and quality-control AI-generated copy against brand, tone, and accuracy standards
• Collaborate with Demand Generation, Product Marketing, and Design to align copy with campaign objectives and creative direction
• Monitor copy performance data and feed insights back into both human and AI-generated content iterations
• Transition an increasing portion of email and ad production to AI-assisted workflows over time, shifting personal focus toward long-form content including reports, whitepapers, and web pages

Requirements

• 3–5 years of B2B copywriting experience, with a strong portfolio of email and ad copy
• Demonstrated experience using AI tools (such as Claude, ChatGPT, or similar) to produce marketing content not experimentally, but as a core part of your workflow
• Strong prompt engineering skills, including experience building repeatable prompts and workflows that produce consistent, high-quality output
• Experience building or operating AI-assisted content systems, automation workflows, or content production pipelines
• Strong editing instincts, you can tell when AI copy is off-brand, inaccurate, or flat, and you know how to fix it
• Familiarity with email marketing platforms such as HubSpot or Marketo
• Ability to work across content formats and adapt to multiple audiences and funnel stages
• Comfortable working independently in a remote, async-first environment

Preferred

• Experience writing for cybersecurity, identity security, or technical B2B audiences
• Experience producing long-form content such as whitepapers, research reports, or solution briefs
• Familiarity with paid media platforms (LinkedIn Ads, Google Ads) and how copy requirements differ by channel
• Experience with prompt libraries, AI content governance, or LLM fine-tuning workflows