Responsibilities

• Plan, create, and manage digital content across platforms (website, social media, email, video).
• Coordinate and capture customer video testimonials (on-site, phone, or remote).
• Create short-form and long-form content including: Social media posts. Reels / short videos. Project highlights. Before-and-after features. Educational content about our products and services.
• Maintain a content calendar aligned with promotions and seasonal demand.
• Manage and grow our presence on platforms such as: Facebook, Instagram, YouTube, Google Business Profile (and others as appropriate)
• Respond to comments and messages in a brand-appropriate, timely manner.
• Monitor performance and identify opportunities for growth and engagement.
• Assist in planning and executing: Seasonal promotions. Sales campaigns. Trade shows or local events.
• Support the sales team with marketing materials and content as needed.

Requirements

• 2–5+ years of experience in content marketing, digital marketing, or social media management.
• Strong understanding of social media platforms and content best practices.
• Comfortable being on-site to capture photos/videos and work with customers.
• Experience creating or coordinating video content (testimonial videos a plus).
• Strong writing and communication skills.
• Highly organized and able to manage multiple projects.

Preferred

• Experience in home improvement, construction, security, or similar industries.
• Familiarity with tools such as Canva, Adobe, or similar creative tools.
• Social media scheduling tools.
• Basic video editing software.
• Understanding of how content supports SEO and paid advertising (even if not managing it directly).