Responsibilities

• Social media strategy, growth, and daily management across Instagram, Facebook, TikTok, Pinterest, and YouTube
• Content creation — photo, video, graphics, stories, reels, and more
• Brand consistency and voice across every platform
• Social media campaigns tied to launches, trunk shows, events, and promotions
• Engagement — actively responding to comments, DMs, and growing our community
• Design and scheduling of monthly email newsletters (copy provided)
• Coordination with our Director of Marketing (external) and VA to execute the marketing calendar
• Event content capture — you travel with Mindi to bridal markets and speaking events
• Branding, print, and design materials for events and in-store needs
• Ambassador and influencer partnership coordination

Requirements

• Minimum 2 years of experience in social media strategy and management
• Expert-level proficiency in Instagram, Facebook, and Pinterest — you know the algorithms, the formats, and what actually works
• Expanding knowledge of YouTube, LinkedIn, and Clubhouse — we're growing there and you'll help lead it
• Expert in Canva or equivalent design program — you can produce beautiful, on-brand visuals independently
• Available to monitor social media channels daily, including evenings and weekends as needed — social doesn't clock out at 5
• Experience managing a social content calendar, paid social advertising campaigns, and social activity monitoring
• Experience analyzing metrics and data — you can read a report, identify what it means, and make a recommendation
• Organized in every sense of the word — online, in life, and in your head
• Project management skills that would make Asana cry — you juggle multiple channels, timelines, and priorities without dropping the ball
• A deep passion for social networking technologies — this isn't just a job, it's your thing

Preferred

• Photography or videography skills
• Adobe Illustrator or advanced editing experience

Benefits

• Plus Benefits
• Travel opportunities to exciting bridal industry events around the country