Responsibilities

• Work closely with the Overline leadership team to understand growth ambitions and co-create marketing strategy
• Translating the marketing strategy into actionable marketing plans and delivering on those plans using resources
• Management of outsourced partner for TFAR production and social media amplification assets
• Managing PR conversations both direct with journalists and via Goodway PR agency
• Managing the yearly events calendar including budgets and team allocation
• Managing thought leadership/publishing calendar with playbooks and whitepapers for high-quality output
• Manage content production through internal and external writers, designers, and partners
• Management of our website (updates to content, SEO and lead tracking)
• Management of our social accounts for outbound engagement across LinkedIn, YouTube and podcasts
• Working with the GM to build and manage the yearly marketing budget and reporting

Requirements

• 10+ years of experience in marketing, with global multi market exposure
• A bachelor's degree in marketing or a related field
• Strong understanding of full marketing lifecycle and branding principles
• Fluency in modern marketing principles including AI tools and key industry vendors/partners
• Strong strategic thinking and problem-solving skills
• Excellent communication and presentation skills
• Proven ability to manage content production projects and event activations, influence stakeholders, and deliver to deadlines
• Experienced managing internal and external writers, designers, PR partners, and freelancers
• Ability to build and maintain relationships with clients and partners in PR and marketing journalism
• Track record of driving growth and meeting business goals