Responsibilities

• Own and continuously optimize all copy across forwardnetworks.com, including homepage, product pages, solution pages, and landing pages.
• Partner with design and web teams to craft messaging that converts visitors into pipeline.
• Conduct SEO research and incorporate keywords naturally to drive organic traffic.
• Keep copy up to date as products evolve, new features launch, and positioning shifts.
• Write compelling ad copy for paid search (Google Ads), LinkedIn, display, and retargeting campaigns.
• Develop multiple creative variants for A/B testing; analyze results and iterate quickly.
• Partner with demand generation to align ad messaging with campaign themes and funnel stage.
• Ensure consistency of voice and messaging across all paid channels.
• Write all email copy for nurture sequences, product announcements, event promotions, and newsletters.
• Craft subject lines and preview text that drive strong open rates.

Requirements

• 5+ years of B2B content marketing or copywriting experience, ideally in enterprise SaaS or cybersecurity/networking.
• Exceptional writing and editing skills — you can write a punchy headline and a 2,000-word technical blog with equal confidence.
• Demonstrated experience writing across multiple formats: web copy, email, ads, long-form content, and sales materials.
• Ability to understand and synthesize complex technical concepts and communicate them clearly to a non-technical audience.
• Strong project management skills with the ability to juggle multiple deadlines and stakeholders.
• Experience collaborating with design, product marketing, and demand gen teams.
• Comfort using analytics to measure content performance and inform strategy.

Preferred

• Familiarity with networking, cybersecurity, or cloud infrastructure concepts.
• Experience with SEO tools (Semrush, Ahrefs, Clearscope, or similar).
• Experience with marketing automation platforms (HubSpot, Marketo, Pardot).
• Background writing for technical audiences including network engineers, IT leaders, or CISOs.
• Content design/layout skills in Adobe Creative Cloud product suite.

Benefits

• Competitive salary and equity in a high-growth, Series D company.
• Comprehensive health, dental, and vision benefits.
• Flexible hybrid work environment based out of Santa Clara, CA.
• Opportunity to own and shape the brand voice of a category-defining platform.
• A collaborative, low-ego team that values craft, curiosity, and clear thinking.
• Regular exposure to cutting-edge technology and a customer base that includes some of the world’s largest enterprises.