Marketing Content Lead - AEC Industry

Ocala, FL (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive multi-channel content for brand awareness, recruitment, and client engagement by turning complex technical work into clear stories and polished marketing materials.

  • Own content strategy and production across website, blog, case studies, and collateral to support messaging and visuals.
  • Collaborate with technical, marketing, and BD teams to translate technical info into client-focused, SEO-friendly content.
  • Coordinate social media, RFQ/RFP support, and visual assets while ensuring brand consistency and quality.

Job Description

Responsibilities

  • Develop engaging, strategic content across multiple platforms and audience types.
  • Write and manage website copy, blog articles, case studies, project descriptions, recruitment materials, email campaigns, and marketing collateral.
  • Interview technical staff and project teams to gather project information and story opportunities.
  • Ensure all content aligns with CFB’s brand standards, messaging, and visual identity.
  • Adapt writing style and messaging based on audience, platform, and communication goals.
  • Develop, schedule, and manage social media content across multiple platforms.
  • Create content that supports brand awareness, recruiting, thought leadership, and client engagement.
  • Support website updates and digital content management.
  • Research and apply SEO and AEO best practices to improve digital visibility and performance.
  • Utilize AI-assisted tools to support content development while maintaining brand voice and quality standards.

Requirements

  • Minimum 2 years of experience in marketing, communications, proposal coordination, content development, or related roles within the AEC industry or professional services environment.
  • Excellent writing, editing, proofreading, organizational, and communication skills.
  • Strong creative and technical writing abilities.
  • Ability to translate complex technical information into clear, concise, and engaging communications.
  • Strong collaboration skills and ability to work across technical, marketing, business development, and leadership teams.

Preferred

  • Bachelor’s degree in Marketing, Communications, Journalism, English, or related field preferred; equivalent experience considered.
  • Experience with proposal development and pursuit marketing in the AEC industry.
  • Graphic design experience or strong visual communication and layout skills preferred.
  • Experience with design platforms including Canva and Adobe Creative Suite preferred.
  • Experience with content management systems, social media platforms, and digital marketing best practices including SEO, AEO, and analytics