Responsibilities

• Role and Responsibilities The Marketing & Content Coordinator will be responsible for developing and maintaining a consistent, engaging, and professional marketing presence for the United States Academic Esports League.
• In this role, you will:
• Develop and Execute Marketing Content
• - Create and execute a consistent marketing and content plan across the company's digital channels.
• - Develop engaging content highlighting student experiences, school programs, competitions, partnerships, events, and company milestones.
• - Turn company news and organizational activities into compelling stories and marketing opportunities.
• - Maintain a content calendar to ensure consistent communication and brand visibility.
• - Develop and document repeatable marketing processes, templates, and AI-assisted workflows that improve consistency, reduce manual effort, and allow successful campaigns and content formats to be efficiently reused.
• Manage Social Media and Digital Content
• - Manage and maintain the company's social media presence across LinkedIn, Facebook, and other relevant platforms.

Requirements

• Prior experience in marketing, social media management, digital communications, or content creation.
• Strong writing, copywriting, and editing skills with the ability to turn company news, events, and stories into engaging marketing content.
• Proficiency with Canva and the ability to independently create clean, professional social media graphics, event promotions, and basic marketing assets using our brand guide.
• Experience with short-form video creation and editing, including Reels, TikTok-style videos, event recaps, and social media clips.
• Experience managing and publishing content across LinkedIn, Instagram, Facebook, and YouTube.
• Experience with email marketing platforms and the ability to create, format, and distribute newsletters, announcements, and promotional campaigns.
• Working knowledge of Webflow and the ability to make basic website content updates.
• Demonstrated ability to use AI and automation tools to create efficient, repeatable marketing workflows, including content drafting, repurposing, scheduling, reporting, and campaign execution, while maintaining appropriate human review, accuracy, and brand consistency.
• Ability to create and maintain a content calendar and consistently manage multiple marketing deadlines and deliverables.
• Working knowledge of basic marketing analytics, including social engagement, audience growth, email open and click rates, and website traffic.

Preferred

• Experience teaching/working in traditional K-12 education and/or esports