Responsibilities

• Social Media — Instagram/ Facebook/LinkedIn/Youtube (crossposted)
• 16 posts per month (4 per week)
• Minimum 4 Reels per month (1 per week) — scripted, edited vertically for Instagram and Facebook Reels, produced from provided footage or AI-assisted tools. Feed Thumbnails accounted for.
• Full captions written in the Center's brand voice — not raw AI output, not shorthand.
• All graphics designed in the Center's Canva Business Account.
• Content mix: training promotions, faculty spotlights, educational posts, engagement posts.
• Engagement: monitor and respond to comments and DMs in the Center's voice, minimum 3 times per week.
• Email Marketing — via HubSpot
• 8–12 emails per month (2–3 per week)
• Full copy and design including occasional email header graphics created in Canva (can be re-used from social if applicable)

Requirements

• Use AI as a starting point, not a final product — you refine until it sounds human and on-brand
• Are detail-oriented to the point of checking every link, every caption, every design element before submission
• Have managed social and email content for a professional, clinical, or B2B brand — not just lifestyle accounts
• Can write and design — this role requires both; it is not copy-only or design-only
• Are comfortable with clinical or professional tone — you can write for licensed therapists without sounding like a wellness influencer
• Produce Reels and short-form video — you have a portfolio that shows it
• Are self-directed during the week but communicative — you flag issues before they become problems
• Experience in HubSpot a plus.

Preferred

• Experience in HubSpot a plus.