Responsibilities

• Support strategic multi-channel marketing programs to drive adoption and usage of Digital Payments, Debit & Credit Card, and Digital Solutions products
• Develop engaging content for email campaigns, landing pages, and social media channels
• Conduct market research to identify trends, consumer needs, and the competitive landscape
• Ensure consistent, high-quality project delivery across all assigned initiatives
• Collaborate with cross-functional teams including marketing automation, adoption marketing, product marketing, product management, and analytics
• Define success criteria and align stakeholders to ensure program goals are met
• Actively manage programs to deliver measurable results and marketing impact
• Provide timely updates and insights to leadership and stakeholders to support informed decision-making
• Collaborate with internal stakeholders to translate business challenges into effective marketing strategies
• Support the planning and execution of integrated marketing campaigns tailored to B2B2C audiences

Requirements

• 7+ years of direct or related experience in complex marketing of consumer and small business users with preferred experience in online and mobile financial services and technology products.
• Experience in a client-facing role with demonstrated strength in consultative client management illustrating and selling marketing ideas, programs and results.
• Ability to develop marketing programs, including social, paid social and email campaigns, banners, and associate engagement that encompass customer experience across multiple channels.
• Strong project management skills and ability to work across multiple client engagement teams.
• Track record of success leading cross-functional teams and ability to develop collaborative internal and external relationships.
• Strong analytical marketing with focus on program results, including ability to identify areas of opportunity for continuous improvement.
• Excellent written, verbal and presentation skills.
• Management of marketing budgets.
• Ability to juggle multiple tasks and projects with strong prioritization skills, and ability to multi-task; often managing 10+ open projects and ability to plan out time between various activities to manage highest priority tasks. Execute more than one activity or task simultaneously and deliver on performance targets/expectations.
• Basic understanding of marketing principles and best practices.