Responsibilities

• Marketing Execution & Brand Execute GACC West's marketing and content strategy across channels — newsletter, website, and social media Maintain brand consistency and voice across all touchpoints Own the content calendar, turning strategic priorities into concrete content — thought leadership being one output Run day-to-day digital marketing — email/newsletter, website, and social — and use data to sharpen what's working Bring fresh energy and new thinking to GACC West's marketing approach — question the existing playbook and introduce new formats and ideas
• Thought Leadership (German Audience) Translate Silicon Valley trends into content that gives German Mittelstand, startup, and political audiences the confidence to think bigger and act boldly Represent GACC West as a credible voice on German-U.S. innovation exchange
• Community & Partnerships (Silicon Valley) Make community building a top priority — proactively creating touchpoints, programs, and initiatives, not just maintaining relationships, so the community actively grows and flourishes Grow and deepen our community of alumni, member companies, founders, and Silicon Valley ecosystem partners Drive our Advisory Circle of 20+ Silicon Valley thought leaders — identify, activate, and nurture key stakeholders over time Build and maintain relationships with German innovation outposts, founders, and innovators across the Bay Area Build partnerships with Silicon Valley players — corporates, VCs, startups, and tech ecosystem organizations — that expand our reach and credibility
• Team Leadership Manage and develop a Marketing Trainee, providing day-to-day guidance, feedback, and growth opportunities Opportunity to grow into leading GACC West's marketing department, taking on greater ownership of its direction and priorities over time Partner closely with the Innovation Solutions team on marketing, communications and event support across their programs, industries, and topics
• Case Studies & Sales Enablement Turn outcomes from our innovation programs into case studies that inspire action and support sales and business development in Germany Partner with the Germany-based business development team so content translates into real customer conversations
• Events Own event strategy and execution, using community and industry events as a tool to engage our stakeholders and deepen relationships across the ecosystem Develop new event formats and platforms where transatlantic knowledge exchange and business opportunities can thrive

Requirements

• Strong collaboration skills — comfortable aligning priorities and working cross-functionally with other teams and stakeholders (e.g., our Innovation Solutions team, Germany-based business development)
• Hands-on experience with digital marketing channels and tools (email/newsletter platforms, website/CMS, social media, basic analytics)
• 2–4 years of experience in marketing, communications, or content strategy — ideally with exposure to B2B, innovation, or tech ecosystems
• A gift for translating complex or technical topics into content that moves non-technical, high-stakes audiences to act
• Strong storytelling instincts — you can spot a good story and shape it to inspire, not just inform
• A strong execution mindset paired with editorial judgment — you take direction and priorities and run with them
• Proven event management and execution skills – you can take an event from concept to delivery, handling logistics and last-minute curveballs with a level head
• Cultural fluency to move credibly between government officials, corporate leaders, and scrappy founders — knowing instinctively which register a conversation calls for
• Genuine curiosity about Silicon Valley and innovation — the kind that doesn't need a business case to read up on it
• Comfort with ambiguity — happy inventing new formats rather than running an existing playbook