Responsibilities

• Develop and support marketing strategies that grow brand awareness, promote gym offerings, and strengthen the VITAL community.
• Plan and execute marketing campaigns, gym initiatives, and events through social media, newsletters, in-gym flyers, website updates, and other promotional channels.
• Manage and grow facility social media accounts, including feed posts, stories, comments, DMs, customer questions, and community engagement.
• Create photo, video, written, and graphic content that supports marketing campaigns, events, apparel launches, and gym programming.
• Maintain a consistent VITAL brand voice and visual style across social media, newsletters, flyers, signage, website content, photography, video, and other promotional materials.
• Design, update, and maintain facility signage, flyers, promotional graphics, and other in-gym marketing materials.
• Keep the VITAL website accurate, up to date, and aligned with current programs, events, campaigns, and facility needs.
• Plan, organize, and project-manage events, including competitions, community meetups, special events, and other member-facing initiatives.
• Coordinate staff support for events, campaigns, and marketing projects as needed.
• Collaborate with operations leadership and the cross-facility marketing team to support local and regional initiatives.

Requirements

• Experience creating marketing content for social media, email, print, and web.
• Strong writing, editing, and communication skills.
• Experience with photography, videography, graphic design, or basic content editing.
• Comfort using tools such as Adobe Creative Suite, Canva, Mailchimp, Squarespace, or similar platforms.
• Ability to manage social media accounts, including posts, stories, comments, messages, and customer responses.
• Strong organization and project management skills.
• Experience planning, promoting, or supporting events.
• Ability to maintain brand standards across written, visual, and digital materials.
• Comfort tracking SEO, basic marketing, social media, or event performance data.
• Ability to work with staff, members, businesses, and community partners.

Benefits

• Salary position $65k – $75k
• Structured wage increases
• 401K matching
• Health insurance programs
• Internal benefit programs
• PTO
• Mental health program
• Employee membership with access to all programs and classes
• Friends and family benefits