Marketing Communications Strategist

Appleton, WI (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 days ago

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Job Summary

Own Miller’s public relations program by shaping strategy, building media relationships, and delivering compelling product and executive storytelling across launches and campaigns.

  • Lead enterprise PR strategy and measurement across divisions
  • Cultivate relationships with trade publications and editors
  • Translate technical product information into clear, benefit-driven messaging

Job Description

Responsibilities

  • Serve as Miller's primary communications contact for trade publications, editors, journalists, and industry media.
  • Build long-term relationships with key trade publication editors to strengthen Miller's visibility and reputation within the welding and industrial markets.
  • Develop and maintain annual editorial calendars aligned with business priorities, product launches, seasonal themes, and industry trends.
  • Proactively identify opportunities for earned media, thought leadership, executive visibility, customer success stories, awards, and speaking engagements.
  • Collaborate with Brand, Product Management, Sales, and divisional marketing teams to uncover stories worth telling.
  • Coordinate all public relations activities across Miller divisions to ensure a consistent brand voice and maximize editorial opportunities.
  • Develop and execute an annual enterprise Public Relations strategy aligned with business priorities, product launches, corporate initiatives, and industry trends.
  • Measure and report on PR effectiveness, editorial placements, media engagement, and share of voice.
  • Identify emerging industry trends and translate them into thought leadership opportunities.
  • Partner with internal technical experts to write press releases, articles, customer stories, and business case studies.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English, or related field.
  • 5+ years of experience in Public Relations, Corporate Communications, Marketing Communications, Journalism, or Content Marketing.
  • Strong writing portfolio with examples across marketing copy, campaign messaging, social media, PR writing, or technical product communications.
  • Excellent writing, editing, proofreading, and storytelling skills with the ability to communicate complex information clearly.
  • Experience writing for multiple channels, including digital, social, print, PR, web, and campaign materials.

Preferred

  • Experience developing and executing Public Relations strategies and building relationships with trade publications, editors, journalists, or industry media.
  • Experience using AI writing, research, or productivity tools.
  • Manufacturing, industrial, B2B, technical product, or skilled trades industry experience a plus.
Miller logo

Miller

Established in 1992, COT is a trusted leader in professional translation services, specializing in legal, medical, and technical documents. With over three decades of experience, we deliver accurate, reliable, and culturally sensitive translations to clients worldwide. Our commitment to precision and confidentiality has made us a go-to partner for businesses and individuals breaking language barriers.

Founded in 1992
37 employees (1 in marketing)

Traffic Signals

Monthly Visitors
4.3K
Traffic Source Mix
Search
43.8%
Direct
32.4%
Referral
15.5%
Social
5.6%
Paid
2%

Headcount Trend

Current headcount: ~54

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
1