Responsibilities

• Supports local and national PR within the franchise footprint to improve visibility of our Franchisee network, including the writing and distribution of press releases locally for our franchised offices across the country and nationally for the franchise company.
• Proactively identifies promotional opportunities for broader brand visibility and franchisee participation. This may require outreach or interviews with franchisees or media contacts.
• Supports all non-paid media efforts including, but not limited to, article writing, arranging interviews, arranging press materials and coordinating webinars.
• Tracks and measures the results of all earned media efforts.
• Maintains social media content calendar to complement our Agency calendar, stays abreast of the latest posting trends and media, proactively develops strategies together with the Director of Marketing that support Management objectives.
• Creates and posts content to our pages to help keep our footprint informed and engaged, as well as attract new franchise prospects. This may take the form of graphics, video, gifs or other trending media.
• Monitors and responds to conversations on social media channels when appropriate. Identifies tactics to attract more followers so messages reach larger audiences.
• Crafts internal communications from WREA to Franchisees, as needed to announce program changes, marketing and supplier updates and news stories, which may be in the form of newsletter content, email blasts and social media posts.
• Helps in the creation and update of marketing tools and resources used by our Franchisees to prospect and sell real estate and recruit agents, including but not limited to brochures, flyers, direct mail, social content, resource guides and presentations using popular design programs such as Adobe, Canva and our Weichert design platform.
• Provides general support to the Director of Marketing as needed in the administration of broader programs, such as our National Marketing Fund, Approved Suppliers and events.

Requirements

• Bachelor’s degree in marketing, communications, or a related field
• Five (5) years of marketing, corporate communications and/or public relations experience
• Three (3) or more years of corporate social media experience
• Knowledge, Skills, And Abilities
• Understanding of social media platforms and content creation, specifically for Facebook, Instagram and LinkedIn
• Proficient in Canva and/or Adobe Design Suite
• Basic understanding of AI to assist in executing duties
• Strong sense of judgment, tact and diplomacy to effectively interact with Franchisee customers, media contacts, and external partners and develop those relationships
• Ability to work independently as well as collaboratively, bringing energy to the position
• Ability to think creatively and constantly think about “what comes next” to improv their areas of responsibility, as well as the franchise offering

Preferred

• Previous media relations experience preferred
• Design experience preferred
• Franchise experience or experience servicing multiple brand stores across the country a plus

Benefits

• Weichert offers a comprehensive suite of benefits to all eligible employees, including medical, dental, and vision insurance, life and disability coverage, 401(k) retirement savings, Paid Time Off (PTO), Flexible Spending Accounts (FSA), and much more.