Responsibilities

• Develop marketing and social media strategies using experience and expertise to outline plans and present recommendations to Chair and Chief Administrator as needed including but not limited to: increasing awareness of units/courses and increasing enrollments in specific courses, boosting declared majors/minors through social media, website and other digital and print platforms. Implement plan(s) according to established deadlines.
• Develop relationships with faculty, graduate students and staff in order to develop website content and enhance the content of publicity materials by understanding the cultures and needs of the Departments and their audiences.
• Evaluate and report on the effectiveness of digital and other marketing tactics including the creation of user-friendly reports for colleagues and departmental leadership.
• Strategically evaluate and proactively enhance units' websites on a regular basis. Identifying and implementing ways to improve its layout/visual presentation, enhance the content and engage the intended audiences (current and future graduate students, undergraduate students, alumni and faculty in similar fields across academia).
• Ensure content on websites, publicity, and social media is consistent with the units' message and image, while adhering to University and LSA formats, styles, and logo standards. Review and update websites, publicity, and social media accordingly.
• Develop an annual timeline for auditing each page of the website to ensure each page is reviewed and updated on an annual basis by the assigned stakeholder.
• Proactively utilize social media platforms to publicize departmental events, activities, and programs. Foster engagement with students, alumni and the broader public through social media platforms.
• Develop and maintain a digital content calendar for the units. Utilize social media content scheduling, data summarization and social listening/monitoring tools.
• Photograph, or arrange for the photography of events and individuals for departmental publicity. Maintain a digital archive of all images for each unit and its respective events/programming.
• Create content for and manage the digital screen in MLB, 3rd floor.
• Partner with units within LSA and other communities internal and external to UM to develop events, marketing materials, conduct outreach, etc.
• Design and create original flyers, posters, digital signage, event programs, and other required event and publicity materials in partnership and consultation with stakeholders as needed and requested, using DEI friendly communication and accommodation design techniques and guidelines. Collaborate with stakeholders on timeline requirements, meet agreed upon deadlines.
• Design and layout departmental annual newsletters. SLL is sent by early July and early January; GLL is sent by the end of May and early December.
• Follow all U-M, LSA and departmental brand guidelines in the development of print materials.
• Design logos and other graphic identifiers as needed for specific events and programs.
• Utilize U-M preferred vendors for printing, coordinate printing bids for all projects and ensure cost effectiveness.
• Ensure all design files are formatted and compressed per vendor guidelines to ensure high quality printing and visual presentation.
• Organize and coordinate in-person and virtual logistics in collaboration with faculty and staff stakeholders for a wide range of departmental events including but not limited to, catering, venues, flights, lodging, transportation, audio/visual and IT needs, and honorarium payments. Provide in-person coverage for events, as needed. Set up and break down all events.
• Utilize internal tracking systems to ensure all stakeholders are consistently aware of the progress and status of events. Communicate consistently with stakeholders ensuring they are aware of progress and status of events.
• Create and send detailed itineraries to invited guests in collaboration with faculty and staff stakeholders.

Requirements

• Bachelor's degree in marketing, communications, graphic design or equivalent combination of education and experience.
• At least three years of professional experience related to this position's outlined responsibilities.
• Creative and innovative graphic design experience especially for social media and other digital platforms with expert-level skills in Adobe Creative Suite software.
• A demonstrated commitment to the values of LSA with the ability to integrate these values in a marketing strategy.
• Outstanding oral and written communication skills with proven editorial skills and experience enhancing content quality to meet unit goals.
• Proven ability to excel in a team setting promoting a culture of respect and collaboration.
• Excellent organizational and time-management skills with the capability to execute multiple projects simultaneously.
• Self-starter who can work independently and with limited direction.
• Creative problem-solving skills.
• This position requires the ability to move materials weighing up to 25 pounds to a height of 3-4 feet and set them on tables, carts, or other surfaces. The chosen candidate must have the ability to physically set up and tear down events including moving and arranging tables, chairs, and mobile equipment.

Preferred

• Experience using a variety of tactics and strategies for enhancing the profile of a unit within higher education.
• Demonstrated experience planning events including budget development and oversight
• Experience evaluating marketing and social media campaigns/strategies.
• A commitment to lifelong learning and staying current with digital technologies.
• A commitment to the mission and goals of GLL and SLL.

Benefits

• Generous time off
• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses
• Modes of Work