Marketing Communications Specialist

Salinas, CA (On-site)

$78K/yr – $85K/yrMid Level3+ years expFull time

Posted 9 months ago

Job Summary

Lead multi-channel marketing and communications for a global team, driving campaigns, content, analytics, and events with HubSpot—focused on measurable impact.

  • Own multi-channel campaigns and content calendars across email, social, and website.
  • Must-have: proven marketing analytics and campaign ROI measurement.
  • Standout: global collaboration and translating content for international teams.

Job Description

Responsibilities

  • Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns using HubSpot and other automation tools.
  • Manage content calendars, email campaigns, and targeted customer communications.
  • Develop data-driven campaigns, analyse campaign performance and recommend improvements.
  • Communication & Content: Lead written communications for internal and external audiences (press releases, newsletters, corporate updates).
  • Ensure consistent brand messaging across all channels.
  • Adapt and translate content from global teams.
  • Data Analytics: Own marketing analytics, website performance, and campaign ROI measurement.
  • Report on campaign effectiveness, customer engagement, and budget efficiency.
  • Social Media & Digital Platforms: Develop and manage social media strategies for greenhouse and open field sectors.
  • Oversee posting schedules, community engagement, and audience growth.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3–5 years’ experience in marketing analytics, digital marketing, campaign management, or communications.
  • Experience in agriculture and/or data-driven marketing preferred.
  • Proficiency with marketing automation platforms like HubSpot, Google Analytics, SEO tools, and CMS platforms (i.e., Contentful, Agora E-Commerce).
  • Exceptional written communication and presentation skills.
  • Strong organizational, project management, and leadership abilities.
  • Cultural sensitivity for international collaboration.

Benefits

  • Various training options and courses through our own Rijk Zwaan Academy
  • Communication, support and connection with our Global Marketing Team
  • The opportunity to contribute to a healthy future for everyone!
  • Health, Dental, Vision, and Life Insurance, Long Term Disability, Employer Funded HRA (Health Reimbursement Account), family fitness benefit, and exceptional 401k matching program.

Salaries

Posted range

$78K/yr – $85K/yr

Taken straight from the job posting.

See all Rijk Zwaan U S A Inc salaries

Marketing Communications Specialist

Rijk Zwaan U S A Inc · Salinas, CA · On-site