Responsibilities

• Lead the creation of high-impact marketing collateral, including brochures, datasheets, and catalogs, ensuring every piece tells a consistent story of innovation and value.
• Craft deeply researched application stories, case studies, and white papers that humanize technical data and highlight customer success.
• Develop "sales enablement" tools that empower the sales team to tell a persuasive, unified story to the market.
• Apply expert graphic design and practical experience to create a premium visual identity for the division.
• Direct the visual "look and feel" of all outbound campaigns, ensuring a sophisticated, professional aesthetic across print and digital.
• Design and manage immersive trade show and conference experiences where booth messaging and promotional materials tell a cohesive "chapter" of the brand story.
• Execute pre- and post-show communication plans that maintain a continuous narrative journey for the customer.
• Manage the digital customer journey through Adobe Experience Manager (AEM) and the Product Master (PIM) system, ensuring web content is intuitive and engaging.
• Design and deploy automated email journeys via Oracle Eloqua and Salesforce Cloud that nurture leads through personalized storytelling and targeted landing pages.
• Lead all communication and execution for product launches, positioning new innovations within the context of the broader market landscape.
• Maintain a dynamic marketing calendar that ensures a steady "heartbeat" of brand stories throughout the year.
• Build relationships with media outlets and editors to secure earned media that builds the brand’s authority.
• Conduct research to identify "trending stories" and topics (webinars, infographics, newsletters) that attract and hold the attention of a qualified audience.
• Work with the Commercial Marketing Manager to use analytics (CRM, web reports) as a feedback loop, refining stories based on what truly resonates with the audience.
• Serve as the internal "brand guardian" for corporate initiatives and social platforms like LinkedIn Sales Navigator.

Requirements

• BS/BA Degree in Graphic Design, Visual Communications, or Marketing Communications.
• 3–5 years of related experience with a portfolio that showcases story-driven marketing campaigns.
• Creative Writing & Storytelling: The ability to find the "human element" in technical products and write persuasive, elegant prose.
• Visual Design Mastery: Advanced skills in the Adobe Creative Suite and a refined eye for classical layout and typography.
• Digital Architecture: Comfort navigating CMS and Marketing Automation tools to deliver narratives at scale.
• Strategic Project Management: Proven ability to manage vendors and complex timelines while maintaining a high level of creative excellence.
• Domestic and international travel required as needed