Responsibilities

• Create and publish content across all platforms, including printed brochures, blogs, enewsletters, LinkedIn, and the company website.
• Maintain a consistent editorial calendar to ensure a steady cadence of blogs, thought leadership articles, case studies, and enewsletters.
• Translate complex industrial ventilation concepts into accessible, compelling content for both technical and non-technical audiences.
• Design and deploy targeted campaigns that support lead generation and customer retention.
• Continuously optimize email performance through testing and evaluation.
• Build, maintain, and segment email lists in close collaboration with Sales and Business Development teams.
• Work with marketing director and external agency to develop and execute a comprehensive digital content strategy across social media, email campaigns, landing pages, and paid digital campaigns.
• Align content initiatives with lead generation, customer retention, and brand awareness goals.
• Contribute to marketing campaign planning and serve as the primary driver of content execution.
• Work with marketing director and external agency to manage and grow the company's social media presence across relevant channels.

Requirements

• Bachelor\'s degree in Communications, Marketing, Journalism, or a related field.
• 3–5 years of experience in digital marketing or content marketing.
• Strong writing, editing, and proofreading skills with the ability to adapt tone and style for different audiences.
• Demonstrated experience managing social media, email marketing platforms, and paid digital campaigns for a corporate audience.
• Proficiency with tools such as HubSpot, Google Ads, Google Analytics, or similar platforms.
• Experience in B2B marketing or industrial, manufacturing, or technical industries preferred.
• Ability to work in a fast-paced, team-oriented environment and influence without direct authority.

Preferred

• Experience collaborating with external agencies.
• Analytical mindset and comfort using analytics to inform decisions.